This is how Kendall Jenner has managed to be the most sought-after model in 2018
We analyze the factors for which it has been crowned as the best paid for the second year
Overthrowing a supermodel like Gisele Bündchen is by no means easy, but Kendall Jenner has succeeded by establishing herself for the second year in a row as the highest-paid model in the world. Kaia Gerber may have managed to win the award for best model of the year at the British Fashion Awards, but, economically, the figures show that Kim Kardashian's sister is the most sought after of the moment. To her slim figure, boyish face and innate talent must be added a series of factors that have contributed to Kendall's success in 2018.
Selection of your projects
Being known worldwide can become a double-edged sword, but Kendall has taken advantage of her fame and has controlled her appearances as much as possible, being very selective with her work. It is true that we have seen her face in numerous campaigns throughout the year, but it is also true that her projects have been coherent and she has taken things slowly, for example, by not parading in as many shows as other of her companions. A comment that she made a few months ago on this matter, explaining that she did not want to be one of the girls who did 20 shows in each fashion week, led to a series of confrontations with several of her colleagues, but it perfectly reflected the way in which she was that he was focusing his career. In the last weeks of fashion she was quite missing, and even went as a guest to several of the shows instead of getting on the catwalk. However, the one that was not lost was the Victoria's Secret Fashion Show, which carries a prestige available to very few.
Control your image
Belonging to the most mediatic family on the internet opens many doors for you, as Kendall has confessed on numerous occasions, but it also closes many others. The Kardashians are known worldwide for starring in a reality show, something that can cause rejection to certain brands at first. However, the model has managed to find a balance between the eccentricities of her sisters and their work side, and has continued to participate in the program in a discreet and elegant way that did not question her professionalism. In fact, she fused both worlds when she starred alongside Khloé, Kim, Kourtney and Kylie in a famous campaign for Calvin Klein in which she took several of the images herself.
Popularity on social media
Nowadays, the vast majority of firms, even those that began being skeptical about the world of social networks, are interested in having a presence in them, and hiring someone who exceeds 100 million followers on Instagram gives you visibility highly valued. In Kendall's case, one thing leads to another, since she has fans who follow her on her television show and as many others interested in her work as a model. Be that as it may, having so many people who are interested in you is always a very important asset when negotiating with brands.
Presence on the most sought-after red carpets
From the Oscars to the MET, Kendall Jenner has stepped on the most viewed red carpets of the year, always with looks that, for better or worse, have caused thousands of comments. This has also contributed to increasing (more if possible) their popularity and prestige, since not all models have access to this type of event.
Status as a reference of style
Beyond being a mere mannequin, Kendall has established herself as a true fashion icon and, together with her inseparable Bella and Gigi Hadid, has laid the foundations of an eclectic and daring style in which there is no fear of innovation. In her day-to-day lives, she combines totally informal athleisure aesthetic garments with other much more special ones, such as suits, impossible heels and dresses with heart-stopping necklines that make up outfits that generate hundreds of headlines around the world, which is also totally profitable for the brands that give them away.
