Why is everyone obsessed with beyoncé?
This has definitely been Beyoncé's week. Therefore, we analyze the reasons why society considers Queen Bey a contemporary goddess and the role model of an entire generation.
Sing, dance and no one should miss it. Beyoncé is one of the few artists born in the heat of a group of girls (Destiny's Child, in case someone has been in a cave lately) that has managed to overcome the success of those - and in what way-.
Her performance at the intermission of the Super Bowl finale on its fiftieth anniversary made it even clearer why Beyoncé is the global star who slingshots everyone else. She wasn't even the main star of the show, but she managed to get her on three chords of the song she was going to present, Formation. And all this without granting an interview for two years.
Because Beyoncé doesn't talk to the media; with social networks you have more than enough. At the end of the day, what counts in the Texan's career is the interaction with her fans. Her activity on Instagram is frantic, as are the updates on her Tumblr. Nothing else. That and a way to advertise your new jobs that is far from conventional.
While Rihanna baits a future job for almost a year - to take an innocent example - Beyoncé releases unannounced records and videos, like the latest from Formation, that make it clear why she is who she is.
In a week the singer has revolutionized the international music scene without anyone knowing that this was going to happen (at least those who had not stopped by her recording studio) and she has gotten into two gardens that she has not bothered to get out. Beyoncé does not speak to the media. The first of them is part of the footage from her latest video clip, that of the aforementioned Formation.
The singer wanted to reflect her southern roots in the penultimate music video of her career, using images from a 2012 documentary called That B.E.A.T. which was then trying to reflect the life of young African Americans in New Orleans. The producers of the same, headed by Chris Black, have not taken too well that the owners of the rights of the tape (Nokia and Sundance) allowed the singer to use the images in her promotional clip.
Beyoncé surrounds herself with the best for her job and wanted nothing more than to record the situation in which African American minorities live in the southern United States and how they suffer disasters such as Hurricane Katrina. The only thing the guys in the documentary don't understand is how she doesn't shoot her own scenes with a budget for five minutes that multiplies her budget several times for many hours of shooting.
The popularity of the diva reaches such a level that everyone ends up feeling flattered that she uses part of her work (and do not forget that she usually pays royalties). However, in the United States there is a current completely against what Beyoncé has achieved in the political field and they have organized a demonstration in New York to make it clear.
The Super Bowl performance was a tribute to the Black Panthers (a radical political group that in the 60s acted against white supremacy), both for the uniforms and for the choreography, Queen Bey advocated rebellion against authority. And that has led to a demonstration against her.
Not many pop stars have had to endure political demonstrations against their actions. Usually the artists have been part of them, but it seems that the political position of Beyoncé (and her husband Jay-Z, always in the shadows) in favor of a real equality and completely in favor of African American youth does not like much among the conservative classes (and drives the more liberal parts crazy).
Such is the commitment of the most powerful couple in the music industry that it is even claimed that they paid bail to some of those arrested in the Baltimore riots that occurred after several unjust killings of young black men by the police.
And all this in the middle of Black History Month, which is February, in which the United States remembers all the contributions of the black community to the difficult history of the country. It seems that from Martin Luther King to Beyoncé, because what she has formed in a week has a rope for a while.
Never has a video and a performance of just fifteen minutes generated so much controversy, much less coming from a completely mainstream artist who is not afraid to tell the world about her political position, never from the media, but from her songs and clips. And as if this were not enough, she has also signed a 'fashion statement' from this new creation supporting proposals far from the usual ones.
Leaving aside the Fendi skins that she shows off without any modesty (and increasing the anger of naturalist groups), Beyoncé has jumped on the bandwagon of Gucci's latest proposal for spring / summer 2016, which was presented at Milan now six months ago.
The Italian brand had several black models on the runway and winked at the culture of the southern United States, thus rounding out the message that Beyoncé has wanted to launch in her seven days of glory.
However, although many have never considered the singer a fashion reference, the truth is that the industry has fallen for her charms (like the rest of the universe). In 2015, the singer has given us great moments that will go down in recent fashion history, such as the Givenchy dress she wore to the Met Gala, the cover of the September issue of the American edition of Vogue and even the video she made in homage to Gay Pride, in which we could see her celebrating love with her favorite VFILES clothes.
Beyoncé has conquered from the upper echelons of the industry to critics and audiences with her charisma and empowering message. In a world full of characters of Warholian fame, the singer has known how to take advantage of her talent and her impeccable lifestyle to get society to idealize her and turn her into a kind of 'pop' goddess. There is not a single loose end in the career of the most powerful woman in show business.
However, now that the term cultural appropriation is so in vogue, the singer has been accused of it and the masses have jumped on her. The less favored classes cannot be defended from the vantage point of having a personal fortune that some estimate is close to $ 1 billion.
That and the fact of scoring both the claim of the Black Panthers is what has hurt the most thoughtful minds, but if it is not done by someone with an extremely privileged position who knows that it will not have legal repercussions, who will. ?
You only have to go back to Baltimore to realize that you could find your bones in jail for protesting if it weren't for the fact that you are, today, the greatest American artist that country has produced. She can with haters, with hysterical fans, with elevator fights and with a thousand and one choreographies. Beyoncé is a grown woman (and can do what she wants, when she wants).
