Meghan and Harry's Safety Bill puts the Archewell charity in "contention" | Royal | News
The couple revealed that Archewell was the name of their new organization last week, which will replace Sussex Royal as they move away from the royal family. According to The Independent, Meghan and Harry "Archwell" are concerned that the efforts to move forward are the contradictions between doing "good" and funding the "huge" sums needed to cover their own security costs.
The Archewell charity falls under the category of "philanthrocapitalism," which means a way for high-income individuals to legitimize their wealth through "good works."
Hannah Yelin, senior lecturer in media and culture at Oxford Brookes, shared her thoughts on the couple’s branding.
She told The Independent: “There are parallel tensions in royal charity: a huge proportion of royal 'duties' are photo opportunities with charities, when in reality the royalty is dependent on maintaining an unequal status quo.
“Harry and Meghan will have to raise huge sums of money to cover their own security costs. This places Archewell squarely in the conflicting space of "philanthrocapitalism": a means of legitimizing social inequality through "good works".
“At Archewell, Markle will be able to speak out about her celebrity status. But at the same time, class politics will outlaw the kinds of work that are acceptable for an adjacent royal celebrity charity business.
“While rags to riches stories have always been shot for royal brides, there is a public record of Markle's past work, from Deal or No Deal and Suits to her lifestyle blog The Tig. The continued visibility of its historic turmoil is anathema to a repressive class system in which those at the top are supposed to claim it always has been.
“That’s why the Sussex Royal brand has been the scene of such a power struggle. »Added the speaker.
“In this name change to Archewell, apparently derived from the Greek word for 'source of action,' Harry and Meghan center their privilege. Even as they claim financial independence, the Sussexes are struggling to distance themselves from the unholy grayness of having to work for a living. "
Harry's oft-reviewed Travalyst business, which works in partnership with Skyscanner, Tripadvisor and Booking.com, was used as an example of how the couple are presenting their new image.
Its main objective is to integrate green strategies to combat climate change, such as carbon offsetting.
Ms Yelin added that this is one of the main tactics Meghan and Harry have used to justify their use of private planes, including Sir Elton John’s.
The Duke's attempt to convince the public that air travel is not without its environmental consequences has been criticized.
On Twitter, many royal fans shared their feelings about the announcement of the "Archewell" couple.
One said: “They said they are looking forward to getting started with the Archewell Foundation, which will replace their Sussex Royal brand.
"There you go, they just admitted that 'Sussex Royal' was a 'brand' ... and Archewell will be too."
A third commented, "For a couple who recently talked about finding roles to play" in this global shift and change in habits, "it seems theirs remains firmly in making sure the camera never moves. away from his every move. "
It comes as Princess Anne, 69, has revealed she is a 'fuddy-duddy' when it comes to philanthropic traditions, while the next generations of royals, including Meghan and Harry, seem take a different approach that involves the use of social media campaigns.
Although Anne doesn’t name any of The Firm in particular, Meghan and Harry stepped down as royals this year to start a new organization in Los Angeles.
Anne also explained how she spent 10 years laying the foundations for the charity Save The Children before embarking on public debates on behalf of the organization.
She told Vanity Fair: “I don't think this younger generation probably understands what I did in the past and that's often true, right? "
