Meghan Markle is crowned the most powerful fashion influencer
Meghan Markle, Duchess of Sussex, seems determined to make an indelible mark in the UK. At least that is what her latest public appearances indicate. In all of them, Prince Harry's wife has stood out for her wardrobe because she has chosen dresses in brighter and more cheerful colors, further away from that calm palette of non-colored tones, such as neutrals, browns, blacks and whites. Almost always in plain, fleeing from prints. Her maxim, there is no doubt, is discretion. Until now. To attend the Endeavor premier delivery on March 5, she opted for a design by Britain's Victoria Beckham. It is a simple, tight-fitting dress that is dyed in a powerful turquoise blue that contrasts with her skin and hair.
According to the Lyst platform, the largest search engine for fashion items in the world, and the following days there was a web increase for the firm of 137% and a search increase of 500% for turquoise dresses.
"Her choices have caused a sensation among fashion consumers, triggering online fashion searches for the brands, colors and styles that the Duchess chooses," they say from this platform that analyzes the impact caused by Meghan. We are talking about a woman with a special magnetism who has connected with a part of society that feels adoration for her. It causes interest, a lot, and that is why all firms want to dress it. "In 2019 she was crowned the most powerful fashion influencer in the world in our 'Year in Fashion' report, and the strong influence her new style has on consumers confirms this position."
But it was not Beckham's design that has triggered the percentages. There are two dresses that have swept searches. And the two have a lot in common. One is the Safiyaa signature red that she wore on March 7 for the Mountbatten Music Festival at London's Royal Albert Hall. At first it was thought that it was from Givenchy, which has a very similar one and the designer, Clare Waight Keller, is a friend of Meghan. But as soon as it became known that it was from the firm founded by Daniela Karnuts, who has also dressed Michelle Obama, Internet searches increased by 227%.
But Meghan beats her own record. Her last appearance, for Commonwealth service at Westminster Abbey on March 9, was especially popular as she chose a controversial green dress by designer Emilia Wickstead, which is curiously Kate Middleton's signature fetish. "It is the most successful look of her farewell tour and has seen a 286% rise in online searches for the designer," they say from Lyst.
Both the red and green dresses have a cape, although with different patterns. The red one falls discreetly from the back and the green one hugs the body like a shawl. Meghan has brought this trend back into fashion, which Gwyneth Paltrow inaugurated in 2012 with her Tom Ford design. "Her chosen accessories didn't go unnoticed either. Searches for Simone Rocha soared 122% after she brought them to the Mountbatten festival and the bag, a Capri cluthc in red satin by Manolo Blahnik, triggered an 80% interest surge for the brand". The interest it arouses is enormous, noted even by the news agencies and photographs that indicate that the images of Meghan Markle are the most downloaded for professional use.
All her followers have already marked a date on the calendar. On March 31, what could be the last public appearance before breaking its institutional ties with the British Royal Family is scheduled and all eyes will be on the dress that Meghan wears to say goodbye to a stage and embark on a very different path from the one that chose when she married Prince Harry. The young son of Diana de Gales, fearful of the harassment that a certain type of press exerts on his wife, has decided to protect her and does so by separating from his father and brother to go live with his own family in Canada.
