THE MEGHAN AND HARRY INTERVIEW HAS COSTED MORE THAN 7 MILLION DOLLARS TO CBS
The network has paid Oprah Winfrey's production company between 7 and 9 million for the interview. The dukes, a spokesman has assured, do not charge anything. Experts believe that it will give them publicity and boost for your brand.
Meghan and Prince Harry's interview is set to become a part of royal history like the one that Princess Diana gave to the BBC's Panorama program. A show like the one we are about to witness requires, without a doubt, a significant outlay.
According to The Wall Street Journal, CBS has paid Harpo Productions, Oprah Winfrey's production company between 7 and 9 million dollars (between 5.8 and 7.5 million euros) for the interview with the Dukes of Sussex . And it is not because the setting, at the protagonists' home in Montecito, requires a lot of artifice with the three of them sitting in the garden on wicker chairs with a table in the center, but because of what the interview itself means: the first explanation from the couple on their step back into the world's most popular royal family, the tensions in Buckingham, and ultimately the hardships of a palace life.
It is expected to be a full-blown show, which has come to be compared to the Super Bowl. CBS will profit. A 30-second ad will cost $ 325,000, double the rate of an ad at the same time on a Sunday night. It was originally scheduled to air in 90 minutes, but CBS has extended the interview to a two-hour special. In this way, you will be able to include more advertising time in the Sussex special that can be seen starting at eight in the afternoon in the United States, one of the most popular time slots on television in the country. The station seizes the rights of the international markets of a translated interview before its sale.
A spokesperson for Meghan and Harry has assured that they do not charge for the expected interview or receive any kind of donation. Experts believe, however, that the publicity it will give them will help boost their brand, their audiovisual company and thus start their American career away from the British royal family.
