Kim Kardashian is now a redhead: we explain how to copy this season's biggest hair trend
These are the essential products that you must have on your radar to achieve a perfect redhead for you
Red hair is in fashion. While the immediate thought may be fire truck colored braids, newer and more modern hues are emerging, such as copper, cherry, pink, and berry.
But don't take our word for it so much, as Kim Kardashian West recently debuted a glamorous new 90s-inspired hairstyle in a cherry red. Her famous hairstylist Chris Appleton even took to his Instagram to clear up rumors that she was a wig, while admiring the reality TV star's new look.
Earlier this year, pop star Dua Lipa also took the plunge and donned scarlet on the fringes and top layers of hers while keeping the bottom part jet black, which added a goth-chic feel.
The same shade of red was also seen on the fall / winter 2020 runways at Alexander McQueen, where streaks of red were overlaid with bright blonde tresses, while copper tones were found at Marques'Almeida and Simone Rocha.
It's arguably an unusual color to adopt in confinement, especially since maintaining color may require some major steps, such as regular masking or semi-permanent refills.
That said, debuting your new look as an end of quarantine is a great way to surprise your friends, family, and even on a date. Mark the occasion by experimenting with something new.
If you're considering it or need advice on how to care for and maintain red hair, Josh Wood, color expert and founder of hair care brand Josh Wood Color, has revealed how to make red hair work for you.
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Find your shadow
Wood explains what to consider before adding a red tint to her online basket: "Don't just think of the shades of red, but the shade, whether cool or warm, to match her skin tone."
"Cherry red is great for darker skin tones and olive skin, as is a berry undertone, as the raspberry wine tones contrast and complement the golden skin tones," he says.
"Rose with pink undertones is very flattering and suits those with paler skin," he adds.
If you are a redhead by nature and looking to adjust your color, Wood recommends trying a copper orange that will lift up natural highlights, but he can also add warmth to blondes for a more strawberry blonde look.
Hair dye
"Going red is the perfect way to experiment with color and have fun or if you're a redhead to help keep the color vibrant," explains the award-winning colorist.
If you are not red by nature, wearing a semi-permanent color is a low-commitment option that allows you to try shades that you could have avoided, as if you didn't like it, it will clear up in a few weeks depending on how often you wash. The hair.
For a deep red look, we love the super cool Bleach London color I saw red (Bleach London, £ 6.50), which only needs to be applied and left on for 30 minutes before washing, and is perfect for very light blonde hair, either bleached or natural.
It will last between two and 30 washes, the formula is also vegan and cruelty free.
Josh Wood Color has also recently launched a range of semi-permanent color products that condition your hair simultaneously and leave after six washes.
If you're a brunette, try the Berry Brunette Shine (Josh Wood Color, £ 19) which will add rich berry tones to braids and keep hair soft, shiny and healthy.
To apply it, just saturate clean, dry hair with it and leave it on for 20 minutes, before rinsing.
If you want to emulate Kim's new deeper cherry shade, try L'Oreal casting creme gloss semi-permanent hair dye in 565 berry (Superdrug, £ 6.79), which is enriched with hazelnut protein that leaves hair feeling silky. .
It's also ammonia-free, so you won't have to fight watery eyes from the strong smell usually found in hair dye.
Accessories and aftercare
If you opt for a full color stain job, make sure you have the proper equipment on hand, which will not only ensure a smoother process but also a more even application. There's nothing worse than realizing you've missed a lock of hair and stuck with a patchwork quilt dye job.
Bleach London's eco-conut resuable tool kit (Bleach London, £ 4.50) is a useful set to invest in if you're trying to color your own hair.
With a bowl made from 100% natural reclaimed coconut shell and a long-lasting dye brush, it's great for mixing colors, bleach, or toner, and it's easy to wash and keep clean.
"There is such a demand for red color and care, as the vibrancy of red fades quickly, whether natural or colored," explains Wood, who recommends applying a hydrating treatment mask once or twice a week.
Philip Kingsley Elasticizer Hair Treatment (Boots, £ 34.00) took first place in our roundup of the best hair masks, which is as rich in heritage as it is in ingredients to keep hair healthy.
Created by Kingsley for Audrey Hepburn in 1974 to remedy damage caused by excessive styling tools used on movie sets, it works as a pre-shampoo product to revitalize hair. Apply this for a minimum of 20 minutes, or overnight, then wash off with shampoo and conditioner as you normally do.
Our reviewer said it made her hair "shinier, more flexible and less mediocre."
If you want to extend the vibrancy of your color between hair dyes, try Moroccanoil Color Depot Mask in Burgundy (LOOKFANTASTIC, £ 6.85).
It is packaged in a bag made from 50% post-consumer recycled material and has formulas rich in amino acids and apricot kernel oil that deeply condition and restore softness.
When it comes to shampoo, we love Redken's Scientific and Natural Color Extension Shampoo (£ 12.01, Amazon). The sulfate-free formula uses natural ingredients to prevent discoloration and dullness. It is also vegan.
