Shakira carries the global latino wave
The Colombian, incarnation of all crossbreeding, sings on December 6 in a complete Bercy
Shakira will be at the Palais omnisports de Paris-Bercy, Monday, December 6, after having squatted the airwaves of world FM all summer, reigning on the Internet and televisions with Waka Waka (This Time for Africa), the title which has served as the call sign for the FIFA World Cup in July in South Africa. She is 33 years old, she is blonde, bimbo and Colombian.
The International Football Federation (FIFA) has identified her as the potential spokesperson for the vitality of a sunny South in which Africa is included as much as Latin America or Indonesia. Waka Waka was perhaps slightly "little-nigger" in his chorus, but promised better and festive times to Africa, and to Africanity, which this blonde creature carries with her, as the symbol of a new mixed world. .
"Sigo tranquila / Like I'm on a beach in Anguilla", ("I'm calm, like on a beach in Anguilla"), she sings in Loca, the hit that propels the album Sale el Sol, released this fall, at the peak of sales. Sexy poses, black voice, tropical negligee, the young woman surfs hip-hop, salsa brass, dance music - everything is mixed.
FLORAL ROMANTICISM AND SEX
"We can sing the same Shakira song in the morning in the shower and in the evening on the dance floor", explains Pascal Nègre, CEO of Universal Music France, in charge of Latin America. Another big seller of Colombian records: Juanes (4.5 million Camisa Negra sold in 2006), which Pascal Nègre qualifies as "Bono Latino". He never gave up Spanish, unlike Shakira, who plays the bilingualism card. It follows the evolution of the United States, where Spanish speakers working in the media, distribution networks or record majors have never hesitated to create effective Latino departments. Thus, Puerto Ricans, Cubans and Colombians ardently defend this Latin way of life made of passion, rhythms, colors and spices.
Shakira was born in Barranquilla to a Colombian mother and a Lebanese father. At 16, first successes in Colombia. At 18, she sold 5 million albums. Then, falling into the nets of Emilio and Gloria Estefan, Cuban emigrants from Miami and pioneers of Latin pop in the United States, she passed the 10 million mark with ¿Donde estan los ladrones ?, where she sang in particular with the Egyptian Amr Diab. "There was the era of the Miami Sound Machine, comments Pascal Nègre, then the movement moved to Los Angeles and California. This Latin-Mediterranean movement counterbalances the Anglo-Saxon culture."
Juanes and Shakira represent "the" Latino born in Central or South America, who goes up in El Dorado of the North carrying his cultural baggage. Another Latin voice in this successful music: that of Enrique Iglesias, product of a dual culture, European (born in Spain, he is the son of singer Julio Iglesias) and American (he has spent his entire career in the United States ). With 60 million albums sold, he developed a flowery romanticism. As the Latin Madonna, Shakira, returns to commercially dosed sex and provocation.
