Cristiano Ronaldo: annoyed by two bottles of Coca-Cola, he has a gesture of humor that costs the American firm dearly
Annoyed by the presence of two bottles of soda on his table during his last press conference, Cristiano Ronaldo withdrew them, saying he preferred water. A seemingly funny gesture, which had big consequences for Coca-Cola.
The king is him. Barely a match in the legs and Cristiano Ronaldo already sits on the top scorers list of Euro 2020. The five-time Golden Ball and his team from Portugal, reigning European champions, made a convincing entry into the running. in the competition this Tuesday, June 15, easily disposing of Hungary in a packed stadium (3-0).
And as he does not like to share the poster, the companion of Georgina Rodriguez offered himself a double at the very end of the match. He first scored a penalty, before completing a nice collective action with a devastating dribble on the opposing goalkeeper. A performance that makes him a little more legendary, since he has thus become the top scorer in the history of the Euro, with a total of 11 goals.
🇵🇹 | Portugal
— Derniers Défenseurs (@DerniersDefs) June 15, 2021
❌ | Quand Cristiano Ronaldo prend soin de son corps, c'est le sponsor de l'Euro, Coca-Cola qui déguste.
💥 | Suite à ce geste, la capitalisation de la firme américaine a perdu $4Md à la bourse de New York.
🎥 | @ESPNFC pic.twitter.com/NFunMVyOWp
For him, Coca-Cola is no!
But it is not only on the pitch that Cristiano Ronaldo has stood out again. The 35-year-old striker had an unexpected reaction and made a highly symbolic gesture during the press conference leading up to the meeting. As he settled into his seat, he spotted two bottles of Coca-Cola, official sponsor of the competition, placed in front of him on the table. Chafouin, the one who indulges in an impressive sports routine and has not allowed himself any deviation in food for fifteen years, immediately moved these two intruders from his environment, and showed his bottle of water to the press, claiming that he preferred clearly this soda drink.
It loses $ 4 billion in 20 seconds
But this small detail had big consequences for the American multinational. The brand has indeed seen its share price plummet instantly, even dropping from $ 56.18 to $ 55.24. "The market capitalization of the group increased from around 242 to 238 billion dollars. With his gesture, Cristiano therefore crushed 4 billion dollars in 20 seconds", explains Le Figaro. But this kind of dropout is however frequent, remind our colleagues. As for CR7, he does not risk any sanction for this hindrance to the organization of the tournament and to the respect of the official sponsors. "No disciplinary proceedings will be opened. Everyone is free to drink the drinks they prefer," said UEFA.
