Kate Winslet, new international muse of L'Oréal Paris
L'Oréal Paris announces this Thursday that it has recruited Oscar-winning actress Kate Winslet as a new international spokesperson, joining other militant and committed Hollywood stars such as Eva Longoria, Jane Fonda, Helen Mirren, or Viola Davis. Partner of the Cannes Film Festival for more than two decades, the cosmetics brand could present its new ambassador during the fortnight to be held this year in July.
It's through a blurry photo featured on social media with the words "she's the very embodiment of self-confidence", and a few clues such as "she won an Oscar" and "she held her breath under the 'water for seven minutes', that L'Oréal Paris raised the suspense around its new international ambassador. A few hours later, the cosmetics giant tells us that it is Kate Winslet, who has indeed won the Oscar for best actress for her role in the film "The Reader".
Acceptance and assertiveness
L'Oréal Paris is one of those brands that did not wait for the year 2021, the year of all commitments, to support women on a daily basis and advocate values such as inclusiveness, self-expression, and self-esteem, recruiting over the years ambassadors who shared these same commitments. Kate Winslet, activist actress who has also always advocated these same values, is now the brand's new spokesperson. A choice that is far from trivial as the Briton has worked, through her films, but also on a daily basis, for acceptance and self-esteem. An inspiration to millions of young women around the world.
Kate Winslet is one of those actresses who have always sought to show themselves as they really were, in her films as on social networks or in interviews. Recently, she has also fought so that certain photos, and some of her scenes, are not retouched, whether it is to beautify certain parts of her body or remove some of her wrinkles. "They said to me 'Kate, you can't refuse these posters', so I said, 'listen, I know very well how many wrinkles I have in the corners of my eyes, so put them all back'", she told the New York Times, referring to the posters of the series "Mare of Easttown" in which she plays the main role.
Something that inevitably played in the choice of the new spokesperson for L'Oréal Paris. "Kate Winslet is a true icon - as an actress and as a woman - a voice that carries, to echo the mission of L'Oréal Paris: to encourage women to believe in themselves so that the next generations do not doubt more. Through her talent to sublimate the stories of women, and to support those who need it, Kate Winslet shares the raison d'être of L'Oréal Paris, by inviting them to celebrate their beauty and to assume themselves as 'they are,' underlines Delphine Viguier-Hovasse, CEO of L'Oréal Paris International.
All that remains is to discover the actress in her new role, which should begin in a first campaign dedicated to Preference Hair Color.
