Trump closes his blog after less than a month in operation
Mentions about the former president have plummeted 95% since January in the main social networks, where his accounts continue to be suspended
The expectations in the circle of him were capital letters. When Donald Trump's personal blog was launched less than a month ago, his advisers argued that he would "completely redefine the game" of the Republican on the internet. However, the page From the desk of Donald J. Trump has closed this Wednesday. The former president of the United States retains a fundamental leadership within his party - this Saturday he will be the main speaker at the annual convention of the Republican Party in North Carolina - but his relevance in the main social networks has plummeted since last October 6 January he was banished from various platforms for posting messages of support to his followers while they attacked the Capitol.
On Facebook, Twitter, Reddit and Pinterest - where Trump's accounts are suspended indefinitely - mentions of the former president have plummeted 95% since January, their lowest level since 2016, according to a trace by The Washington Post.
Trump's spokesman, Jason Miller, explained to local media on Wednesday that the blog "was simply a complement to other broader efforts" they are working on, and clarified that the website will not return. When it was launched on May 4, the Republican's team published a film-tinged video in which the platform was presented as "a beacon of freedom" in a time "of silence and lies." In what it has lasted, the blog has published videos of interviews with the former president, his statements about current affairs, his political commitments, as well as other types of materials that sought to establish a more direct relationship with his followers.
Although the users of the page could not respond to the messages published, there was a mechanism for them to give "likes" and share them on their social networks, an initiative that had very little success. In the second week of May, posts were shared less than 2,000 times a day on Facebook, according to social media analytics firm BuzzSumo and Facebook-owned content tracking tool CrowdTangle, cited by the Post.
Now, when entering the address www.donaldjtrump.com, a form appears that can be filled in to receive alerts about the former president via email or text message. When Fox News, the mainstream conservative television network, introduced the blog as a “new communications platform,” Trump issued an explanatory statement: “This is intended to be a temporary way of getting my thoughts and ideas out to the public without the bias. of fake news, but the website is not a platform. "
The Republican's team is working on a platform called Trump Media Group, set to launch this summer, with the mogul as CEO and president of what he sees as "a conservative media powerhouse that will compete with the liberal media and fight against the Silicon Valley tech giants, ”according to Axios.
