Kim Kardashian ends her cosmetics brand
The end of an era has arrived for Kim Kardashian and the proof of this is that he closes his cosmetics brand for good. KKW Beauty will pass away perhaps to put an end to their relationship Kanye West. Since the W corresponds to the last name of the singer.
But this is not the end of the businesswoman in the world of beauty items, since she will relaunch her line with a new name and values that try to be different from those she had before.
"On August 1, at midnight, we will close the KKWBeauty.com website and we will return to you with a completely new brand, with new formulas that will be modern, innovative and with a high, different and sustainable packaging", Kim has communicated by their networks.
Her sister Kylie Jenner has also renewed her lipstick brand Kylie Cosmetics and has tried to give a more ethical and responsible image of her product.
"I am excited to continue developing and expanding my range of products and improve the shopping experience for all of you. You will be able to purchase all my beauty and cosmetic lines, from all categories, in one place," she added in the statement.
"It all started with a makeup kit to enhance the contours and ended up incorporating products for the eyes, lips, body and so many incredible collections in these four years," she concluded.
With this, the television star marks a change of course in her career and transforms the image of one of the pillars of her economic empire. Soon we will see what is a real change in her brand.
