The paparazzi terrorize the stars to their greatest allies
Intrusive, unpredictable ... the paparazzi have always been the nightmare of the stars. Summer flirts, skeletons in the closet, simple walks ... nothing escapes the magnifying glass of these modern Sherlock Holmes.
Let's try to play a game together. How many times have you heard of clashes between photographers and famous people? Of escapes, chases, accidents for dangerous situations caused by the paparazzi? Much. Very, very much. Now think well. How recently have you heard of it? A little help? Almost certainly not too recently. Yet the "scoops" continue to be the daily bread of gossip magazines and social networks. What has changed? Let's see it together.
An increasingly risky profession
Thinking about paparazzo work, you almost certainly imagine the minutes spent staring at the phone waiting for the right tip, the stalking in the most unlikely places, the hours spent hidden waiting for the opportunity to take the perfect shot. And don't get me wrong… in some cases it still is… but not the majority. The ever-increasing privacy protections, some dangerous situations caused by the intrusiveness of photographers have made the traditional job of the paparazzo more and more risky.
Pr World
If before direct contacts and those through traditional media were the only meeting point between fans and famous people and the only aspects to worry about by those in charge of taking care of their image, today social networks do not allow zones gray or pauses: visibility is indefinite, and the public image is something to be taken care of in every detail. The majority has chosen to start from relations with those who, more than any other, have the power to destroy it: the media.
It's all about the scoop
Nowadays there is no star without visibility. There is no visibility without media. The scoop has always been the terror of the PR teams, and at the same time their lifeblood. After all, media and famous people are the two sides of the same coin. On the one hand, promotion, on the other the news ... all in search of a common goal: visibility and public.
Think now, as we said before, of a world where it is increasingly difficult for the media to find the scoop, and where stars and their teams increasingly need the media to gain visibility. How to do? The solution comes by itself.
Today to you, tomorrow to me ...
Why not remedy the problem with a silent alliance between media and celebrities? Why not use the media to gain visibility by offering in exchange what they seek most: the news? This concept also applies to the relationship with the paparazzi. Why run the risk of causing harmful information to emerge suddenly, when you can choose where, how and when to get it out, or to trade it for something less "succulent"? And seeing it from the other side, why risk falling into problematic or dangerous situations, when you can comfortably have a scoop? This is the choice of many stars, who choose to rely on "personal" paparazzi to be filmed in their daily lives, and of many photographers.
Walks, flirting, shopping, dinners… when visibility is needed, it is an increasingly common practice to "feed" the paparazzo on the place and date and give the media real photo shoots conveniently studied at the table. No stamina, no fights, no sudden photos, no discontinued makeup, no unkempt look, no drama. Many wonder: so how much of what we see is actually true if whoever should be masking the Hollywood backstories is one of the main architects? Do the scoops still exist? This, friends, is another story ..
