Jennifer Lopez and Ben Affleck are official: What is the effect of ‘Bennifer 2.0 ′ on the world?
Almost two decades later, this pair of actors infects the same complicity and romance, but with a greater degree of daring that today conquers the whole world.
The J. Lo effect is difficult to define, but easy to identify. In general, it refers to the way Jennifer Lopez, 52, defies almost all human standards (beauty, success, age, flexibility, relevance). The expression has been applied at various points in her career, often to express amazement.
At age 41, she convinced American Idol producers to pay her about $ 12 million to replace Simon Cowell, sparking a gold rush of big-name judges demanding similar rewards. What was that? "Call it the J. Lo effect," proclaimed The Hollywood Reporter.
She got a Las Vegas residency at age 46 and avoided a downhill slide in the parable of fame. What was that? "The J. Lo Effect," read the Las Vegas Weekly headline. He swept the 2020 Super Bowl halftime show at age 50. "The overall effect of J. Lo was somewhat hypnotic," wrote New York Times fashion critic Vanessa Friedman.
And then, in early 2021, actor Ben Affleck reappeared in his love life. It's 2003 again and that effect spread to him too! The rumors were confirmed.
"The idea is that he must have a lot to offer to date someone who is such a good match," said Jean Fitzpatrick, a couples therapist in Manhattan. "By being in a relationship with a highly desirable woman, a man conveys the idea that he has at least some desirable traits," said Ryan C. Anderson, a researcher at Monash University in Australia.
Lopez is as powerful as Affleck, if not more, sums up The New York Times. In terms of cultural and economic capital; She is estimated to be worth $ 400 million and she is the 56th highest paid celebrity in the world, according to Forbes. Also, it was she, with her 168 million followers on her Instagram versus Affleck's 5 million, who posted the big relationship reveal. "She is the one who announces her romance and has a bearing on her self-presentation," McDonnell stated. "Although, of course, Affleck can benefit from it."
In a recent interview, the director and Oscar winner for the film Argo (2012), spoke for the first time about López, after her reconciliation and recognized the global influence of her artistic career.
"I'm in awe of Jennifer's effect on the world," he said. “She has inspired a huge group of people to feel like they have a seat at the table in this country. That is an effect that few people throughout history have, one that I will never know and one that I can only support and admire with respect ”.
Can the positive effects of dating someone like Lopez last after a breakup? "It's not clear how long a person remains desirable (how long the 'glow' lasts)," Anderson said. "What we do know is that someone who is romanticly desirable now is generally more valued than someone who was romanticly desirable previously." But don't tell Álex Rodríguez!
