Jennifer Lopez breaks the Internet (again) and parades with the Versace that Google Images invented
The sensation caused by J.'s dress forced him to create the image search engine in 2000. She Now she returns to emulate that iconic moment at a Versace show in Milan.
She has done it again. Jennifer Lopez has broken the Internet by recreating the mythical moment of the dress that she gave rise to the invention of Google Images in 2000. She has done it by parading for Versace at Milan Fashion Week. 19 years after the night she wore it at the Grammy ceremony, the aspiring to win the Oscar (or so all the bets say) for her role in Wall Street Scammers demonstrated her power on the catwalk by closing the Donatella show Versace - who joined her on the last leg of the runway - in a version of the iconic green patterned and riddled with openings. A historical moment that has caused delirium in social networks.
As reported by Versace in a statement, the spring / summer 2020 collection wants to celebrate that historic moment that represents the "spirit of innovation that was born from Milan to the Hollywood red carpet to end up in Silicon Valley." Donatella herself indicates in the note that the model was the catalyst for a new era: “It was incredible! The whole world had the same reaction and was left with their mouths open. Today we live in a technological world but, in those days, a single event caused the creation of a tool that is now part of our lives.
Google and Versace have teamed up for this show: Google Tilt Brush technology has been used in the scenography of the show and to project the prints of the dress while Lopez walked the catwalk.
The history of the dress
It was the year 2000. Human beings had survived the supposed global chaos that was going to take place on December 31, 1999 - or effect 2000 - whereby, in theory, computers were going to go crazy and its consequences were going to be catastrophic for The humanity. Despite the fact that the world did not end, 2000 arrived with a feeling of being less future than we had imagined through science fiction: we did not have flying cars, nor trips to Mars, nor did we eat from pills. We did have the Internet at home, but not yet in our pockets. It was the year that Big Brother was released, becoming a social phenomenon and forever changing the norms of television. It was the year Britney Spears became a pop icon. It was the year of Requiem for a Dream, Gladiator or Billy Elliot. The year in which the couple most persecuted by the paparazzi was the one formed by Brad Pitt and Jennifer Aniston. It was the year Jennifer Lopez's dance hit Waiting for Tonight sounded on the dance floors and the year the artist, who with her debut album had become a global superstar, inspired the creation of Google Images. . It was after the Grammy ceremony that year and thanks to a green Versace dress that still remains in the memory of many fans (and non-fans) of fashion. This is the story of the dress that sparked the birth of the Google Image Search Engine.
Dress
Jennifer Lopez herself told her story on her YouTube channel. At that time, the singer was shooting Wedding Plans with Matthew McConaughey and the day before the ceremony she was in a natural setting filming scenes on horseback. Then her stylist Andrea Lieberman appeared and warned her: "The Grammys are tomorrow and you have nothing to wear." J. Lo had postponed the dress fitting for the music awards so many times because of his many work commitments that the stylist had little to offer her.
Specifically, and on the day of the Grammys, the stylist only had two dresses: one was a white dress and the other the green Versace dress. Andrea Lieberman had a clear opinion on what J.Lo should wear, according to the singer herself. "My stylist told me: 'I think you should wear the white dress, because the green dress has already been worn by three people - including Donatella. It's the Grammys, you need to wear something else. ' And I said to him: okay, let me try both of them and we'll see it ». But despite the advice of her stylist, when J. Lo tried on the Versace, his manager and advisor, Benny Medina, was clear: “That's it! That's the dress! ”He said. Her stylist did not approve of the decision: she had dressed the singer for many red carpets and video clips, making J. Lo a style icon, and he did not like the idea of her wearing a dress that other celebrities had worn before. .
When the decision was made, the only concern of the artist was whether, with a dress with a neckline as pronounced as that of that Versace, her breasts would end up in the middle of the ceremony. So to avoid problems, they glued the edges of the neckline to her skin: "I think everyone when they saw her dress thought the same thing, but she had it close to her chest," said López.
The singer says that she felt a kind of frenzy when she stepped foot on the red carpet at the ceremony. Having so many cameras pending on her, she thought that an artist more famous than her was behind her. But the cameras were immortalizing the artist and her dress that would become the most searched image on Google.
The largest image search engine on the Internet
The dress caused a sensation. And in 2019 we already know that the sensation translates into searches. In 2000, however, it was more difficult to find what you were looking for: Google was a search engine for words that offered you a short text and a series of links in response to a search and, according to the CEO of Google in a Article of the year 2015, people wanted more: “When Google came out, people were delighted, they could find anything they wanted with just one click on their computer. However, like all successful inventors, the founders of Google continued to seek an improvement to their product. People began to demand more than text, and this became more evident with the appearance of Jennifer Lopez at the 2000 music awards. The artist's green dress captured the eyes of all over the world, becoming the most popular search in the world. moment on the internet. And so Google Images was born ».
And so, the history of technology and that of fashion were united forever.
