Miscellaneous – Cristiano Ronaldo makes Coca-Cola lose 4 billion in a few hours!
For several years, the impact of athletes has gone well beyond the borders of sport. The greatest athletes have become social leaders, but also powerful brands... The proof, a simple gesture from Cristiano Ronaldo was enough to make Coca-Cola lose billions!
After a complicated season with Juventus of Turin, concluded with a simple Italian Cup, which is obviously perceived as a huge failure for one of the biggest clubs on the planet, Cristiano Ronaldo is preparing to defend his title of European champion with the Portuguese selection. And it will be necessary to achieve a perfect course to hope to do the double next month.
And it didn't take long for the Seleção striker to get people talking about him. A few hours before his team entered the competition against Hungary, Cristiano was disturbed by a small detail on the podium of the press conference. One of the sponsors of Euro 2020 obviously did not please him, and he made it known in his own way!
Du Coca-Cola ? Pas pour Cristiano Ronaldo.
— As Quinas 🇵🇹 (@AsQuinasOff) June 14, 2021
pic.twitter.com/gLDLrLFKyy
Very careful about his lifestyle for years, the athlete that is CR7 cannot value a drink as sweet as Coca-Cola! He therefore took a malicious pleasure in taking the two bottles out of view of the cameras… A seemingly innocuous gesture, but which had strong economic consequences!
Since Cristiano Ronaldo removed the two Coca-Cola bottles from his vicinity in favor of water, Coca-Cola have lost a total of $4 billion in value.https://t.co/4wtinuaUjV pic.twitter.com/IgiEefKbZa
— Zach Lowy (@ZachLowy) June 15, 2021
Since Cristiano Ronaldo removed the two Coke bottles and replaced them with water, Coca-Cola has lost 4 billion in value!
In just a few seconds, Cristiano Ronaldo lost 4 billion in value to the shares of the Coca-Cola group! He did not speak, not criticize, not be virulent in his actions, which is to say the impact that the best athletes on the planet can have on the economy… One thing is certain, we have to tear our hair out in the offices of the soda giant.
Cristiano Ronaldo is an exceptional athlete but also a savvy businessman. The proof with this thoughtful gesture towards Coca-Cola! Never moving a bottle has cost so much!
