The Daily Mail recently published an article with their findings, revealing that "Brand Sussex" heavily relies on Harry being seen with his family.
The experts stated that "it is all about proximity to the King," meaning that being associated with the royal family is crucial to the success of Harry and Meghan's brand.
A source close to Walt Disney Studios confirmed this sentiment, suggesting that the couple is at a turning point in their careers.
While they have already produced a Netflix series and Harry has written a book, their main selling point is still their connection to the royal family.
The source believes that Harry's presence at the Coronation is essential to their narrative, as it will either cement their place in society or keep the controversy surrounding them alive.
