Royal commentator Daniela Elser has accused the Prince of hitting "another Sussex low" and engaging in "social media spon-con," likening him to reality TV stars who promote products on Instagram or celebrity partners who advertise the designers who dress them for award shows.
Christian Dior used this opportunity to promote their brand and received over 2.6 million views on Twitter. Ms. Elser noted that this kind of exposure must be worth a lot to the brand, and questioned whether Harry had been paid to wear the coronation suit or received it for free.
She added that regardless of the specifics, allowing a royal coronation to be used for marketing purposes was "incredibly unseemly" and marked a "new low" for Harry.
In summary, experts are criticizing Prince Harry's decision to allow Dior to use his coronation robes for a marketing campaign, which garnered millions of views on social media.
Some have questioned whether Harry was paid for the endorsement or simply received the suit for free, but regardless, his behavior has been deemed inappropriate for a royal.
