While Meghan and Harry aimed to build community and share powerful narratives through their collaboration with Spotify, Burrell asserts that they fell short of fulfilling what was anticipated.
After signing an exclusive $25 million deal with Spotify in 2020, Meghan and Harry unexpectedly ended their partnership with the streaming giant after just three years.
During their time on the platform, Meghan engaged in conversations with notable guests on their podcast, including Serena Williams and Paris Hilton. Their intention was to foster a sense of community and promote universal values through their storytelling.
In response to the announcement of the partnership's conclusion, Burrell believes that Spotify's statement was crafted to save face and maintain diplomacy. He suggests that both Harry and Meghan were unaware of the specific expectations that were placed upon them by Spotify and Netflix, as both platforms sought royal content.
Burrell states that the couple's efforts fell short in delivering the desired content and interaction with the royal family, which the streaming services had anticipated.
To secure future brand collaborations, Burrell advises Meghan and Harry to reinvent themselves and continue their charitable endeavors. He emphasizes that Princess Diana always believed that performing community service and giving back to the community were essential aspects of their privileged lifestyle.
Burrell highlights the couple's significant platform and urges them to prioritize public service as they move forward.
