According to Coram-James, the Duke and Duchess of Sussex find themselves in a dilemma, desiring privacy while also seeking attention. He explains that when a public figure faces a narrative that doesn't align with their intentions, they often try to regain control by forcefully shaping the perspective, storyline, or exposure.
However, when the narrative portrays them as attention seekers, any attempt to control it inadvertently lends credibility to that very narrative.
The couple faced backlash over an alleged car chase incident involving paparazzi in New York in May. Despite various speculations about their alleged divorce and business dealings, they chose to remain silent.
Coram-James notes that when things aren't going as desired, individuals often have a natural inclination to assert control over the situation, sometimes by addressing storylines rather than maintaining silence.
Offering advice, he suggests that actions carry more weight than words, and if Harry and Meghan want to dispel the notion that they are attention seekers, a more effective approach would be to lay low for an extended period. Conversely, engaging in high-profile publicity campaigns would likely reinforce the perception they are trying to counter.