The Duchess of Sussex, who signed with WME in April, is facing challenges in establishing her footing in Hollywood as she has not yet announced any upcoming projects. To add to her disappointments, Dior has denied her an ambassadorship, and now, the Cheetos deal seems to have slipped through her fingers.
Given Meghan's affinity for the color orange, the prospect of being the face (or fingers) of Cheetos seemed like a perfect fit. However, Cheetos recently launched a unique campaign featuring global superstar Becky G, who will be endorsing their new "fingertip sponsorship" in celebration of the "Deja 2 Huella" campaign.
This initiative aims to support Hispanic students through scholarships, a Community College Tour, and a nationwide TikTok challenge.
Fans of Meghan couldn't resist poking fun at the situation, with some suggesting potential collaborations with her friend, Victoria Jackson, for a line of summer bronzers and glowing orange hues, and others lamenting the missed opportunity for Meghan to represent a worldwide brand loved by diverse cultures. Despite her fluency in Spanish and immense popularity, Meghan was overlooked for the Cheetos campaign in favor of Becky G.
The situation further fueled rumors of tension between Meghan and WME, with reports of constant arguments over the lack of bookings three months into their partnership. While WME stated that they would focus on developing Meghan's ventures across various areas, including film, television, and partnerships, critics suggest that the agency might not be fully committed to finding the right opportunities for her.
It remains to be seen how Meghan's Hollywood journey will unfold, and whether she and WME can overcome their differences and steer her career towards success. For now, the Duchess is facing yet another setback in her pursuit of a prominent place in the entertainment industry.
