Coram-James explained to Express that if Meghan continues to emphasize her royal connections on social media, she risks perpetuating the narrative that she is seeking attention. This could further complicate her public image.
He further noted that maintaining active social media accounts for product promotion and political messaging may not align with traditional royal behavior. Meghan's potential return to Instagram could create a dilemma for her, as she risks undermining established cultural norms associated with the British monarchy.
The expert highlighted the long-standing tradition of the royal family remaining apolitical. If Meghan were to use her titles and royal influence on social media for product placement and political messaging, she could face criticism for disregarding these centuries-old traditions.
Coram-James also pointed out that Meghan's attempt to redefine the concept of royalty and carve out a unique niche for herself could be seen as one of her biggest challenges. Her branding efforts may lead to confusion and controversy, particularly if they clash with established royal protocols and norms.