PR expert Edward Coram-James shared his perspective on Meghan's potential return to social media in an interview with the Daily Express. He expressed his belief that such a move would not sit well with the public, especially given the criticisms the Sussexes have faced regarding their pursuit of financial success.
Coram-James pointed out that a British royal openly commercializing their position and adopting a persona reminiscent of an American reality TV star could exacerbate national discontent. He argued that reopening her Instagram account could be yet another reputational misstep for Meghan in a series of questionable decisions.
The former "Suits" actress had previously hinted at her return to Instagram in an interview with The Cut, and the creation of the Instagram handle @meghan had further fueled these speculations.
Coram-James also highlighted the potential negative consequences of Meghan's return to social media, suggesting that unless her posts are solely focused on charitable work without personal publicity or commercial interests, they may subject her to accusations of hypocrisy and attention-seeking behavior. Additionally, her actions could be seen as a departure from longstanding cultural traditions and her royal position and titles.
Recent reports claimed that Meghan was offered a lucrative $1 million payout for each post on her Instagram account, potentially leaving her with little choice if she intends to support her family. Nevertheless, Coram-James emphasized the need for the Sussexes to acknowledge the negative impact their actions have had, take a more subdued approach, and avoid responding to criticism with further controversy.
