While some speculated that this might indicate a potential partnership, Nucalm has set the record straight by denying any business relationship with the Duchess. The brand clarified that they have never sponsored or paid for any product endorsements, despite their collaborations with numerous professional sports teams and celebrities.
According to a statement given to Page Six, Nucalm referred to Meghan Markle as a loyal user of their technology. They went on to explain that while they never publicly disclose the identities of their users, if an athlete or celebrity wishes to share their usage, it's their prerogative.
This unexpected denial from Nucalm has sparked various reactions from royal fans on social media, with some suggesting that Meghan's intentions were more about garnering sympathy points rather than seeking a genuine partnership.
This incident sheds light on Meghan Markle's recent strategic move to align herself with brands and startups. The placement of the Nucalm patch and its subsequent reposting by the company on social media is perceived as a deliberate effort to build a lifestyle brand and create a platform for followers to benefit from her experiences and recommended products.
The original Instagram post from Nucalm featured images of Meghan Markle wearing the stress-relieving patch and offered a free trial along with a discount code for their app, which can cost up to $49 per month. Nucalm's innovative product, designed to activate the parasympathetic nervous system, promises stress reduction and improved sleep without the use of drugs.
It's worth noting that Meghan's association with Nucalm has shone a spotlight on the brand, making her one of its most recognizable users alongside figures like motivational speaker Tony Robbins. However, Robbins has faced criticism in the past for promoting neuro-linguistic programming, a field often considered pseudoscience by experts.
While Nucalm's rejection may be a setback for Meghan's potential brand-building efforts, it underscores the complexities and challenges she faces in navigating business partnerships, especially in the wake of her high-profile departure from royal duties.
