Posse didn't feature Meghan on their Instagram and instead posted someone else wearing the same dress. This move further fueled discussions about her fashion choices and how they may impact the brand's perception. The dress's ankle-length and strapless design received criticism, with some questioning Meghan's fashion sense and ability to choose the right size for her outfits.
While Catherine, the Princess of Wales, is hailed as a style icon and her fashion choices often lead to a "Kate effect" of items selling out quickly, Meghan's fashion choices have not enjoyed the same success. Her preference for expensive outfits and lack of proper tailoring have been criticized, making her appear sloppy compared to Catherine's elegant and down-to-earth style.
The negative response to Meghan's outfit highlights the power of public appearances and how they can influence consumer behavior. Despite Posse refraining from using Meghan's image for marketing, the media coverage and public scrutiny had a significant impact on the brand's sales. This incident raises questions about Meghan's standing within Hollywood and her influence on fashion trends.