Undeterred by this setback, Meghan attempted to salvage something from the wreckage by applying to trademark the name "Archetypes." Her goal was to secure rights to the name in various categories, including downloadable audio recordings, podcasts, and cultural treatments of women and stereotypes facing women. But Meghan's aspirations were swiftly dashed.
Within a mere 10 minutes of submitting the application, the US Patent and Trademark Office (USPTO) rejected their claim, citing the potential for confusion with an existing trademark held by another company called "Project Miracle IP Holdings." This early rejection clearly indicated that Meghan's quest to assert ownership over the name was bound to encounter obstacles.
Undaunted, Meghan and Harry's legal team sought extensions to amend their application, hoping to overcome the initial rejection. However, as time passed and their podcasts remained in limbo, the challenges mounted. Eventually, Meghan and Harry faced a critical decision. Rather than persisting in what seemed like a futile endeavor, they chose to withdraw their bid. Last month, they filed an "Express Abandonment," signaling their decision to give up the fight for the "Archetypes" trademark.
So, what does this development tell us? It's a stark indication that Meghan Markle's ambitions of using her global status to build a media empire have encountered a substantial roadblock. The cancellation of their podcasts, followed by the trademark setback, underscores the hurdles they've faced in maintaining their celebrity status and securing lucrative deals.
It's worth noting that "Archetypes," despite its initial buzz, began to lose its appeal, plummeting to the 22nd place in Spotify's rankings by its 10th episode. This serves as a reminder that fame can be fleeting. Now, the question arises: What's next for Meghan? Rumors are swirling that she might resurrect her Instagram account as part of a potential wellness business venture. This suggests that she's not yet ready to fade into obscurity.
