In a conversation with the Daily Mail, Ede shed light on the true essence of "brand separation" and how the royal couple is utilizing it to their advantage. Ede hinted that Meghan and Harry's introduction of the term "brand separation" primarily aims at a significant makeover of their public image.
He dispelled the notion of them actually divorcing, stating, "I've had conversations with mutual friends, and the divorce rumors are not accurate." He went on to explain, "What's actually unfolding here is their endeavor to rectify the reputational damage caused by their involvement in the Harry & Meghan documentary and the Spotify projects, which portrayed them in a negative light."
He emphasized that the initial step in this image transformation involves Meghan distancing herself from the victim narrative and breaking free from her strong association with Harry. Ede elaborated, "Meghan needs to move beyond her Duchess role and charitable endeavors. She has been secluded in Montecito, leading a rather low-profile life. However, her personality is vibrant and humorous, which is why we became friends. Unfortunately, these qualities were missing in the documentary and the Spotify podcasts."
Ede envisages Meghan using platforms like Instagram to directly connect with her global fan base and to showcase her authentic self, one that is far from being a victim. He stated firmly, "She is undeniably a celebrity and will focus on that aspect, while Harry pursues his own endeavors."
The expert pointed out that if the Sussexes continue on this path, they may emulate the approach of power couple the Beckhams, where each partner has their own distinct pursuits. He concluded, "Meghan could easily amass a substantial income, possibly in the realm of a million dollars, given her potential, provided she ventures into projects independently of Harry.
