A significant issue for WME has been Meghan's inability to effectively promote her image and connect with high-profile events and A-listers. Despite the initial efforts to leverage her relationship with WME, Meghan's impact has been minimal, leading to disappointment within the company.
This turn of events is seen as a significant setback for WME, marking one of its most significant failures since its establishment. The company is now at a crossroads, and Jill Smoller, a sports agent and former professional tennis player, is expected to have a crucial meeting with the board of directors in the spring. This meeting could ultimately lead to Meghan Markle's complete removal from the company.
Jill Smoller has long been recognized as a trailblazer for women in the industry and is notably known as the agent for tennis star Serena Williams. Her influence played a role in WME signing Meghan Markle as a client in April 2023.
According to insider reports, Serena Williams played a pivotal role in Meghan's association with WME, leveraging her own close relationship with the Duchess. However, despite these efforts, Meghan has struggled to establish herself as a valuable asset within the agency.
Agents within WME have expressed skepticism and reluctance to promote Meghan to their clients. She has been seen as less appealing to clients and organizers, often being included as an add-on rather than a primary attraction. Meghan's desire to become an aspirational global ambassador, a power player in Hollywood, and a figure in national politics has faced resistance due to her perceived lack of track record and influence.
As a result, Meghan's future with WME hangs in the balance, with a potential dissolution of the arrangement if her impact doesn't improve. Despite this uncertainty, it's important to note that Serena Williams remains a significant brand and continues to generate substantial income through endorsements and sponsorships, which contributes to WME's revenue.
In summary, Meghan Markle's association with WME has faced challenges, with her inability to make a significant impact leading to doubts about the sustainability of her arrangement with the company.
