According to PR expert Mayan Riaz, speaking with The Mirror, Meghan's comeback on Instagram is poised to generate significant attention, potentially surpassing Kate's following. Mayan remarked, "There's no doubt that when Meghan re-enters the Instagram scene, she will likely outperform Kate in terms of popularity."
Mayan went on to discuss the constraints of royal protocol that affect Kate's social media presence. Kate's Instagram, she explained, is meticulously curated, subject to stringent rules, and often portrays a picture-perfect life that aligns with the Royal Family's image.
In contrast, Mayan pointed out that Meghan would have the freedom to connect more candidly with her audience, unburdened by such strict guidelines. "She won't need approval from anyone before posting," Mayan noted. "We'll get to see all facets of Meghan and her family life."
As a result, Mayan believed that Meghan's approach would garner substantial press coverage with each post. "Kate's Instagram posts don't often make headlines," she stated. "However, Meghan's Instagram activity will regularly make the news. We can also expect announcements about projects to be unveiled first on her Instagram."
This contrast, Mayan argued, would create a noticeable difference between Meghan and Kate's Instagram presence. Moreover, she pointed out that even those who may harbor a degree of criticism towards Meghan are likely to continue following her Instagram account, adding to her influence in the digital sphere.
