This initiative is close to Tindall's heart, and he's joined forces with James Haskell and Alex Payne to create something extraordinary. Their collaboration has resulted in what they affectionately call "The Unofficial Spirit of Rugby" – Black-Eyed Jim.
Inspiration for Black-Eyed Jim sprung from their popular podcast, "The Good, The Bad, and The Rugby," where listeners suggested they create a gin. The result is a spirit with fresh citrus-forward flavors, delicate floral notes, and a burst of juniper. In a nod to the rugby theme, each botanical used in this gin hails from rugby nations, as per their press release.
What makes this gin even more fascinating is its association with the Royal Collection Trust shops. According to the Trust, Black Eye Gen is the perfect apéritif and pairs splendidly with mature English cheddar. It also complements British seafood, including crab, langoustines, or the classic fish and chips, making it a versatile addition to any gathering.
But that's not all. In addition to this, the Royal Collection Trust offers a range of other beverages. There are two Royal Gins available, one crafted from ingredients found in the Buckingham Palace gardens and another from the Sandringham Estate gardens – the Queen's residence in Norfolk. For those who prefer something lighter, Sandringham Estate IPAs and bitter beers are locally produced options.
Tindall and his co-founders have gone beyond creating just another gin; they've pledged to support the future of rugby. They've established a fund that will contribute £1.50 from every bottle sold to assist players. Their motivation stems from a genuine desire to tackle industry issues and make a meaningful impact.
Mike Tindall expressed his excitement, saying, "We're thrilled to be launching Black Igen. It's been a journey full of challenges but a whole lot of fun too." He went on to explain that the name, "Black-Eyed Jim," reflects the physical and emotional resilience and kinship they share with his fellow founders, James and Alex. It encapsulates the essence of their brand – one that celebrates those who give their best, even in challenging times, and savor the good moments.
You can purchase a bottle of Black Eye Gen for £35.95 (approximately $45) at select UK stores. Additionally, there are British glass champagne flutes available to complete your celebration, also found at Royal Collection Trust shops across the UK.
Mike Tindall's venture into the world of spirits is not the only royal connection to alcoholic beverages. King Charles himself has invested in this enterprise. Buckingham Palace has unveiled a special "Coronation Gin" made with raspberries cultivated at Windsor Castle to commemorate the momentous occasion. Described as the perfect accompaniment to the coronation, it's a testament to the king's appreciation for fine spirits.
Queen Consort Camilla is also known for her passion for wines and gins. Her son, Tom Parker Bowles, disclosed in an interview that her desert island drink of choice would likely be a high-quality red wine. Camilla's upbringing included a tradition of drinking wine and water, similar to the French custom, and she currently serves as the President of the UK Vineyards Association.