The Prince and Princess of Wales have captivated royal enthusiasts by presenting a comprehensive roundup of their activities throughout September. They took to their Kensington Royal Twitter account to share a series of photos, chronicling both their individual and joint engagements.
Their social media strategy has evolved this year, marked by the inclusion of polished videos documenting significant royal occasions, including King Charles's coronation. This approach ensures a continuous, visible record of the Wales' activities, travels, and initiatives.
The absence of Meghan on social media, despite persistent rumors of her potential return to Instagram, poses a significant contrast. It is undeniable that social media is a powerful tool for individuals seeking influence, and Meghan likely recognizes this. Her journey into becoming an influencer necessitates a presence on social platforms.
While Meghan faces challenges in gaining a foothold on social media, particularly on her Instagram account with just 128,000 followers, the Wales have strategically conquered the hearts of the public and garnered support from media giants like Twitter and Instagram. Twitter, in particular, generates substantial engagement for the couple.
In 2021, the Duke and Duchess of Sussex announced their withdrawal from social media, citing an overwhelming amount of online abuse. However, Meghan recently created an Instagram account after a two-year hiatus. Despite her efforts, her follower count remains relatively modest, and suspicions of bot-generated followers persist.
Meghan may limit comments on her Instagram, allowing only familiar and supportive voices to be heard. She might also employ filters to screen out negative comments, a tactic designed to create a more positive online environment. These measures are seemingly taken to compete with the Wales' successful social media strategy.
The Wales, backed by a seasoned PR team, have navigated social media adeptly, avoiding confrontations in comment sections and allowing the positive media coverage to continue unabated. Meghan, on the other hand, may benefit from relinquishing control and allowing professionals to manage her social media presence, realizing that this could lead to the outcomes she desires.
Ultimately, the contrast between the Wales' professional and measured approach and Meghan's more contentious online interactions highlights the importance of effective social media management in the modern era.
