Sophie Atwood, the PR expert, explained that this strategy aims to help the couple preserve their favorable standing in the public eye. Speaking to GB News, Atwood emphasized that while the Royal Family's approach to the Sussexes may sometimes appear enigmatic, it aligns with their overarching press strategy.
This strategy revolves around maintaining a unified image, respecting privacy, controlling the narrative, focusing on royal duties, adapting to media dynamics, and safeguarding the institution. In a world where public perception is of paramount importance, these considerations underscore the careful thought that goes into their public relations decisions.
One notable aspect of this strategy is the minimization of public interactions and discussions concerning the Sussexes. It's evident that they aim to steer clear of public conflicts and controversies that could tarnish the image of the monarchy as a whole.
As part of their efforts to protect a core Royal Family value—maintaining discretion—Prince William and Kate Middleton refrained from even mentioning Prince Harry's Invictus Games project. Instead, Prince William focused his attention on his own projects.
These developments come in the wake of reports suggesting that Prince Harry and Meghan Markle might be leasing a home on royal grounds, more than three years after their departure from the royal family in 2020. Although the palace has officially stated that the couple will not be returning to the UK, these recent actions underscore the intricate balance between public perception, royal values, and maintaining a united front.
