Instead of relying on publishers, he opted to send the 400-page book to a chosen few from the Sussex Squad, known for their unwavering support. One of these influencers, known as Kaiser, and the headwriter for a blog called "Celeb Bit," revealed that she had signed an NDA and had read the book over the weekend. Notably, Scobie's book contains numerous compliments toward Meghan while being notably critical of Princess Catherine. This stark contrast between his public denial of friendship with Meghan and the content of his book raises questions about his transparency.
The use of NDAs in this situation is reminiscent of practices associated with Meghan, which some find concerning. It appears that these actions may alienate those who seek a more balanced perspective rather than a hostile or combative one. These social media influencers and bloggers who received the book before its public release are expected to give it a significant online push when it becomes available on Tuesday. Interestingly, the US-based arm of Scobie's publisher, Harper Collins, seemed to keep their UK colleagues largely unaware of the pre-publication plan.
Scobie's efforts to secure favorable coverage began with an interview in the American magazine People, which tends to avoid controversial or negative subjects. He then gave an interview to Paris Match, which published excerpts of the book in French, and to The Sunday Times. In addition to this, an American lawyer named Bolinsky, who hosts his own podcast, described "Endgame" as motivated journalism, a term he uses to describe it accurately. He does not mince words in his description of Harry and Meghan as "media hogs" and has little respect for them.
In another development, royal biographer Angela Levin made claims and accusations against the Duchess of Sussex, referencing leaked extracts from "Endgame." There have been rumors that Meghan had control over the book's content, much like she did with "Finding Freedom." Levin expressed skepticism about Meghan's denial of involvement, given her past behavior. Meghan's alleged aversion to the royal family and their operating procedures is said to be detailed in the book, further complicating the narrative surrounding its creation.