While Harry and Meghan have not officially addressed the claims made in Scobie's book, he has consistently asserted that the couple was not involved in its writing process. Russell expressed his belief that the timing of the book was unfavorable for the Sussexes. He suggested a shift away from the current narrative, as their prominent appearances in headlines often involve direct or indirect criticisms of the Royal Family. Russell noted that this approach has not been successful in garnering public sympathy, despite the significant public interest and initial sympathy they once enjoyed.
To restore their reputation after "Endgame," Russell proposed that Harry and Meghan focus more on their charitable endeavors, particularly those in which Prince Harry has excelled and those that align with the Duchess of Sussex's interests. He emphasized the need for their public image to appear less self-centered. Critics of the Sussexes have claimed that they spend too much time refuting stories and engaging in negative narratives rather than focusing on positive initiatives. Russell suggested that a return to their previous charitable work and other projects could help improve public opinion in 2024. However, he emphasized the importance of adopting a different approach from what has been witnessed in the preceding years of 2020, 2021, 2022, and 2023.
