Royal fans were swift to criticize Meghan for featuring in the ad, with one exclaiming, "Oh my God, Meghan Markle really has no shame, pretending to work at a company she already owns." Many perceived her involvement as a desperate attempt to boost the company's profits, which didn't align with what they expected from a member of the royal family. They also pointed out the unnecessary outfit changes and the ad's staged nature as a reflection of her sole focus on making money.
One commenter even noted that Hollywood seemed to want nothing to do with Meghan Markle, as Dior had rejected her and WME was considering doing the same. The consensus was that she needed a job and that her recent choices were a far cry from her previous high-profile appearances like the Met Gala and Oscar invites. The backlash from her involvement in the ad had evidently impacted Clever Blends' revenue, causing a significant drop.
Mendoza, CEO and co-founder of Clever Blends, had appeared in a promotional video in which she expressed gratitude to her hardworking team in 2023. The company's recent Instagram post hinted at their challenges in meeting the surging demand and thanked customers for their support.
Meghan's association with Clever Blends dates back to 2020 when she became an investor in the brand. She had promoted the company by sending a basket of their products to her neighbor Oprah Winfrey, who shared her appreciation online. Meghan had also visited the company and shared her experience on Instagram, including a video of her enjoying a cup of their coffee.
While Meghan had been relatively quiet about her investment for the past few years, she recently shared a glowing five-star review of the product line in November. In the post, she shared a photo of herself embracing Mendoza, expressing her enthusiasm for the brand.
Clever Blends is headquartered in Santa Barbara, California, and Meghan first discovered their superfood coffee in 2017. Her involvement with the brand has certainly brought attention to it, but the recent sales drop suggests that her impact on the bottom line may not be as positive as expected.