While the luxury products may not be accessible to all, they signify the royals' willingness to experiment with smaller, more traditional brands and explore new alternatives. In 2023, Kate's fashion statements included some of Holland Cooper's best sellers, igniting shopping frenzies. The romance between the princess and the brand began in 2021 when she sported a black Holland Cooper jacket during a visit to the University of St Andrews, and it continued in 2022 with a denim jacket at a rugby match.
Kate's support for the brand extended to her featuring Holland Cooper's Fair Isle knitwear on multiple occasions, from reading a bedtime story on CBBS in 2022 to promoting the annual Christmas Carol service.
Zara Tindle is also an avid fan, mourning the death of her grandmother, Queen Elizabeth, in a soft black Holland Cooper Regency coat worth £599. Founder Jade Holland Cooper shared more about the brand on her website, recounting how it all began with a badminton riding competition in 2008, using the idea of Holland Cooper, which consisted of 30 mini skirts and a 2-meter pole. From that day forward, the brand has seen continued success, a testament to the belief that determination can turn aspirations into reality.