Meghan's achievements are highlighted as well, emphasizing her role as a "champion of human rights and gender equity," while briefly acknowledging her Hollywood career. Following the website launch, the royal couple was spotted at a skiing resort in Whistler, British Columbia, where they interacted with athletes at the training camp for the Invictus Games Vancouver Whistler 2025.
During a discussion with host Nana Akua, Royal Biographer Angela Levin expressed criticism of the rebranding, calling it "evil" and an "absolute cheek" to use the coat of arms. Nana shared similar sentiments, describing the new website as filled with "exaggeration and pomposity," and perceived it as a "spiteful attack on the real royals."
Levin further expressed her concerns, noting that Prince Harry and Meghan had initially been prohibited from using the Royal Family's name for financial gain but now seemed to be disregarding that restriction. With Queen Elizabeth no longer able to intervene, Levin questioned who could stop them. She also drew attention to the timing, as King Charles was unwell and Prince William had family responsibilities to manage.
Nana acknowledged that the couple might argue that using their name and family crest on their site was justified, but agreed with Levin that it was questionable to employ the crest for promotional purposes. Levin opined that the couple's long-term plan, quietly unfolding since their departure from the Royal Family, aimed to establish a new, modern, and socially conscious version of the monarchy, with their current focus on the United States.
Expressing her frustration, Levin criticized the couple's audacity in prominently featuring only Meghan's name on the crest at the top of their website, omitting Harry's name altogether.
