In preparation for the upcoming winter edition of the Invictus Games, the Duke of Sussex has hired TV executive Scott Moore as the CEO. Moore, known for his success in securing major sports deals during his time at CBC, Canada's public broadcaster, may be tasked with securing an alternative TV deal for the 2025 Invictus Games, given the lack of traction it gained on Netflix. Commenting on the appointment, brand expert Nick Ede highlighted that Harry's move with Moore indicates a step towards launching the Games with a significant TV deal. He noted how streaming giants like Amazon, Netflix, and Disney have recently secured rights to major sporting events, recognizing the financial prospects and increased subscriptions associated with such ventures.
With the expansion of the Invictus Games to include a winter event, it has the potential to become a major television spectacle, rivaling the Olympics and Commonwealth Games. Ede emphasized that Harry and Meghan possess the star power to drive interest in the Games, and their passion for the cause is evident. While the couple's previous Netflix documentary may not have achieved the expected level of success, it effectively fulfilled its purpose by informing and educating viewers about the games, their significance, and their purpose.
