Reacting to the website's rebranding, former royal correspondent Michael Cole argues that including their royal titles on the website is "illegal." He explains that using a royal title or royal residence to promote a product is against the law and not permitted for commercial purposes. When Harry and Meghan initially moved to Canada and then California, they were informed that while they could retain their honorific titles, they were not allowed to use them in a commercial context.
Cole suggests that by displaying their coat of arms in this manner, the couple is deliberately challenging Buckingham Palace and the Royal Family. He clarifies that "Sussex" is not their surname, but rather the name of two counties in England, West Sussex and East Sussex. Prince Harry's birth name was actually Mountbatten Windsor, which is the family name of the British Royal Family. The House of Windsor is the official name, while "Mountbatten Windsor" is the name the children are born into.
In terms of the Royal Family's response, Cole speculates that they may be closely monitoring the situation, as the rebranding undermines the role of the monarchy. He suggests that the move is likely to cause annoyance at Buckingham Palace, and while it remains to be seen if they will formally reprimand Harry and Meghan or request them to stop using their titles, it is viewed unfavorably and won't endear them to anyone within the Royal Family. The Royal Family will be observing the situation attentively, and if any rules are violated, appropriate actions or sanctions may be taken.
