Despite Queen Elizabeth's efforts to accommodate Meghan, her ambitions within the royal family remain unfulfilled. Now liberated from these confines, Prince Harry's wife, Meghan Markle, is forging plans for a global presence. Interviews for potential CEOs for her new upscale lifestyle brand are underway. The American Riviera Orchard website recently launched alongside an Instagram page, signaling the brand's emergence. According to a source close to Richard Eden, Megan is actively considering candidates for the CEO role, although their identities remain undisclosed. Notably, there has been a notable turnover within Harry and Meghan's staff, with at least 17 departures since their marriage in 2018, with eight or more occurring since their relocation to California.
Critics highlight the irony of launching a business without a CEO or products. Despite launching with minimal assets—a logo, a mailing list, and a promotional video—Meghan seems determined to establish herself as a lifestyle influencer, reminiscent of Martha Stewart. The recent Instagram launch, however, raised eyebrows, potentially overshadowing Prince Harry's virtual appearance at an event for the Diana Award.
American Riviera Orchard aims to focus on home, garden, food, and lifestyle products, with plans to coincide with a new cookery show on Netflix. Megan intends to sell items like jams, with future plans for a book and a blog. Despite applying for a trademark in the US, approval is pending. Critics argue that Meghan's endeavors may lack substance, reminiscent of a "complete shambles" operated by someone aiming for a shortcut to success.
