Meghan Markle's latest business endeavor, American Riviera Orchard, may potentially violate a strict rule within the royal family. Meghan swiftly launched a new brand, Take 2.0, on Instagram, amassing over 250,000 followers. However, this new venture could pose significant problems for Meghan. Russell MIRS, an associate editor at The Mirror, highlighted a potential breach of a commercial agreement with Harry's family. He posted on X (formerly Twitter), stating that signing up for information on Meghan Markle's new business venture would result in receiving notifications about products, which clearly violates the agreement made by the Duke and Duchess of Sussex not to profit from their royal titles. This situation is worth monitoring closely.
American Riviera Orchard shared a video on their Stories, showcasing the brand's gold calligraphy logo and profile grid. Set to the tune of "I Wish You Love" by Nancy Wilson, the video provides glimpses into Meghan's home life. The brand's Instagram bio credits Meghan as The Duchess of Sussex, mentioning its establishment in 2024 and directing users to its website, americanrivera.com. On the website, visitors are prompted to join a waiting list, with limited details provided upon sign-up. Users receive a message expressing a desire to keep them informed about product releases, availability, and updates from American Riviera Orchard.
Many royal fans believe that this situation flagrantly breaches the supposedly ironclad assurances Harry and Meghan gave the late Queen when they acrimoniously stepped back as working royals in 2020. It dangerously skirts the line of using their royal status for commercial gain. Following the so-called Sandringham Summit in 2020, Harry and Meghan agreed to step back from royal duties and refrain from using their HR titles for business purposes or leveraging their royal connections. They were also compelled to put their existing website, sussexroyal.com, on hold, which had been launched without warning just weeks earlier and effectively contained their manifesto for a new life, partially detached from the royal family.
Since then, they have been operating under their new guise of "Arle." Consequently, Meghan Markle's new business venture is seen as reopening old wounds. One person commented, "The deal clearly stated no titles for commercial purposes. What a joke! Whoever is refusing to relinquish the titles looks absolutely spineless." Another person wrote, "How is this not a violation of the Sandringham terms? It's as if they are daring King Charles to enforce the terms against them, or they believe he will let it slide." King Charles has faced pressure to strip Harry and Meghan of their royal titles, the Duke and Duchess of Sussex, following the launch of their Take 2.0 brand on Instagram.
The launch of the couple's new website coincided with Princess Katherine and Prince William enduring severe bullying on social media, as reported by someone on X. It is worth noting that the trademark stage for Meghan's brand has not yet been completed, indicating that it is a relatively new idea hastily put together. The process began in February of this year, which coincides interestingly with the bullying incidents involving Catherine. It appears to be part of a larger plan. Many hope that King Charles will stand up to their emotional blackmail more assertively. Should the responsibility fall on him, Prince William may formally announce the removal of titles. It is likely that he is already preparing a list for swift action, which would reduce Harry and Meghan to mere figures of ridicule, akin to fake German princes.
