Meghan Markle is allocating a substantial budget for advertising her new lifestyle brand, America Riviera Orchard. The Duchess of Sussex seems poised to make a significant investment in promoting her latest venture. However, despite this marketing push, Megan's launch of America Riviera Orchard isn't likely to change public perception of her and Prince Harry. Four years after stepping down from royal duties, the couple's attempts to sway public opinion, particularly in the US, have been met with criticism and skepticism. Royal commentator Kinsey Scoffield, speaking to the Daily Express, suggests that Megan's substantial spending won't alter the narrative. "I think it all comes too late," Scoffield remarks.
"Harry and Megan's actions over the last several years have left a bruise on the royal family, but most Americans are upset by Harry and Megan's constant complaining and gestures to virtue." Despite Megan's efforts, Scoffield believes that the Sussexes' campaign will ultimately be deemed a failure. While her fans may embrace the new material, Megan will likely pay a hefty sum to publicists to garner attention in the American media. However, she's still perceived as the "American Duchess who can't hack it," with public perception labeling her as problematic.
Comparisons to reality show stars like the Kardashians have been drawn, suggesting that the Sussexes need to play "The Fame game" to boost their earnings. Perez Hilton, a US blogger and columnist, highlights the couple's struggle to monetize their fame effectively. They were recently dropped from a multi-million dollar deal with Spotify, indicating a significant loss in potential earnings.
Hilton notes that while the Sussexes are celebrities in the US, they haven't capitalized on their fame as effectively as they could. In essence, they need to elevate their public profile to increase their earning potential. In this regard, they share similarities with the Kardashians, who leverage their name recognition to generate income. Ultimately, Hilton concludes, "it's all about the money." The greater their fame, the more lucrative their opportunities become.
