Megan Markle made headlines in March with the launch of her new brand, American Riviera Orchard, accompanied by a new website and Instagram account. However, since the brand's debut on March 14th, Megan has been notably silent on her Instagram, failing to post any new content. American Riviera Orchard is speculated to be a lifestyle brand offering a range of products from home decor to pet items.
Despite Megan's presence on the platform, her Instagram account has garnered 616,000 followers. In a surprising turn of events, Courtney Kardashian's son, Mason Disick, recently made his Instagram debut and quickly overshadowed both Megan Markle and the American Riviera Orchard. Within hours of joining Instagram, Mason effortlessly surpassed these established figures, solidifying his status as a rising digital star.
Mason, who is only 14 years old and shares with ex Scott Disick, shared rare photos of himself looking grown-up on the platform. In his first post, he posed outdoors wearing a cap, black T-shirt, and khaki green pants. His Instagram account quickly gained traction, amassing over 400,000 followers in just one day, surpassing the follower count of American Riviera Orchard, which stands at 600,000.
A PR expert cautioned that Megan Markle's Instagram risks appearing outdated due to two key mistakes made in the brand's launch. Firstly, the teaser images posted on Instagram used a dated method, comprising multiple images with little content in each, forming one large image. This approach may not engage users effectively, as people typically view individual posts in their feed rather than the entire channel.
Secondly, the expert noted that the Instagram story teaser was designed for landscape viewing, whereas Instagram stories are typically viewed in vertical format. This mismatch may detract from the authenticity of the content, as Instagram users expect more genuine, unpolished posts on the platform.
Additionally, a marketing expert suggested that American Riviera Orchard's Instagram may have a significant number of fake followers, citing a 13.77% fake follower metric. While the account boasts a substantial following, maintaining brand integrity in the digital landscape requires strategic engagement and authentic content.
