Meghan Markle's New Brand, American Riviera Orchard, Fails to Impress Audience. Meghan Markle's latest venture into the lifestyle brand arena, American Riviera Orchard, has fallen flat with its audience. Despite sending out fifty samples of strawberry jam to influencers back in March, the brand failed to generate much buzz, especially among Hollywood's A-listers, who have notably refrained from endorsing it.
Royal commentator Richard Fitzwilliams, speaking exclusively to The Mirror, remarked, "Meghan’s American Riviera Orchard didn’t generate excitement when she distributed samples earlier this year. She received very few endorsements."
Fitzwilliams further commented on the recent launch of two additional products, raspberry jam and dog biscuits, noting the timing of their release on the same day as Trooping the Colour as a potentially misguided marketing move. He stated, "It shows a somewhat naive approach to marketing, considering journalists closely monitor such events."
Highlighting the social media activity surrounding the products, Fitzwilliams mentioned, "Nacho Figueras, Harry’s polo-playing friend, shared images of receiving the jam and dog biscuits. Some critics suggest the raspberry flavor symbolizes the Sussexes' contentious relationship with the royal family."
Fitzwilliams offered a word of advice for Meghan Markle's brand aspirations: "If she wants American Riviera Orchard to succeed, Meghan will need to adopt a more innovative approach."
This analysis underscores the challenges facing Meghan Markle's latest entrepreneurial endeavor amidst ongoing scrutiny and varying public reception.
