The trademark trouble for American Rivier Orchard persists, this time focusing on the logo's design. It turns out the logo is quite illegible, particularly the 'O' in "American Rivier Orchard." This oversight is almost amusing, as if Meghan Markle had designed it herself, noting the 'A' and the 'R,' but completely forgot about the 'O,' just assuming it was somehow included.
The U.S. Patent and Trademark Office has flagged this issue, suggesting that a redesign might be necessary. This situation offers a valuable lesson, particularly for those interested in learning how not to handle a brand launch. I plan to delve deeper into this as part of a new series, tentatively titled "Lessons from Meghan Markle: How Not to Do Business."
Trademarks are crucial—think of brands like Target, Apple, Nike, Adidas, and Amazon. These logos are so iconic that they don't even need the full brand name; the logo alone identifies the brand. Unfortunately, Meghan Markle's American Rivier Orchard isn't achieving this level of recognition.
With September nearly halfway through, it’s becoming increasingly clear that Meghan Markle's brand might not make it to shelves or online stores by Christmas. This misstep is becoming a significant blunder, one that others can learn from to avoid similar pitfalls. Today, I’ll cover some basics on logo creation.
For those who haven't visited World News Network before, hello! I’m Brittney, here with engaging Royal commentary and occasional business tips. Although I'm not a professional business consultant, I’ll give it my best shot. If you’re interested, subscribing would be greatly appreciated!
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Moving on to Meghan Markle’s situation: the logo for American Rivier Orchard has faced criticism for its design flaws. The U.S. Patent and Trademark Office has questioned the depiction of the 'O' in the intricate, swirling logo. This issue could hinder the trademark process and force a redesign.
The logo’s design seems to lack clarity. The 'A' is awkward, the 'R' is misplaced, and the entire design is overly complex. Many have compared it to a bug or a confusing abstract shape rather than a clear representation of the brand. This is a stark contrast to my own simple logo design, which uses a clear circle and crown to convey a classic and royal feel.
A well-designed logo should clearly communicate the brand’s message. Take Target, for instance—their logo is literally a red target, which is both straightforward and effective. Similarly, a good logo should be simple, memorable, and convey the intended message without confusion.
For fun, I created a mock-up logo for ARO, using Meghan Markle’s preferred colors of gold and white. It’s simple and readable, demonstrating that simplicity often triumphs over complexity. Meghan Markle’s logo, unfortunately, falls into the category of convoluted messes, failing to achieve the clarity and effectiveness needed for a successful brand.
Keeping logos simple and clear is essential for any brand’s success, and this example serves as a reminder of that principle.
The vision behind my company was never just about me. My goal has always been to expand and eventually include more commentators and diverse perspectives. I’d love to see experts from various countries, like Spain, Denmark, the Netherlands, and Sweden, contributing their insights on the Royals. While I don’t currently have the capacity to facilitate that, it’s part of the broader vision for the brand. Good businesses often grow organically, and while heavy promotion can kickstart things, platforms like Facebook often require paid boosts to gain traction.
The key has been crafting engaging titles, producing quality content, and using good equipment. Although I’m facing some challenges with transitioning to new technology, this approach works well for me. Perfection isn’t the goal; being genuine is.
Take Meghan Markle, for example. Despite having all the resources to create an impeccable logo, what she has produced doesn’t quite hit the mark. Her logo might work as a crest or a royal insignia, but as a brand identity, it falls short. Meghan and others in similar positions seem to struggle with balancing their royal image with their influencer status, trying to merge two worlds that don’t quite fit together.
In the realm of American Riviera Orchard, lesser-known influencers have managed to build larger followings on Instagram compared to Meghan Markle. This is partly because they produce content that resonates with their audience, something Meghan has struggled to do. Despite her claims of passion for cooking, hosting, and gardening, we haven’t seen much of this in practice.
If Meghan were more engaged with her audience, she could address the hiccups and create a stronger connection. Daily Instagram posts, a weekly newsletter, or short videos would help bridge this gap. Yet, she seems to lack the motivation to engage consistently. Some recent comments suggest she struggles to juggle multiple projects, like her podcast and a new show. This lack of focus further hampers her brand’s success.
The Trademark Office has even given Meghan some advice. The current mark is confusing, with elements that are not clearly defined or recognizable. The suggested description includes a double-aligned octagon with stylized letters and decorative lines. It appears the logo hasn’t been updated to reflect these suggestions, making the entire effort seem disorganized.
The issues with American Riviera Orchard are being scrutinized, but many are not paying close attention. Those who are watch every misstep, highlighting the importance of a well-managed brand.
If you’re considering creating a logo or brand identity, I recommend keeping it simple. A straightforward design can be effective. For example, I opted for a simple circle with a crown, reflecting my brand’s essence without unnecessary complexity. Adjustments can be made later with the help of a graphic designer if needed.
Building a connection with your audience is crucial. Megan Markle seems to struggle with this, focusing more on profit than on establishing meaningful relationships with her customers. In contrast, good businesses create positive experiences and relationships with their clients, even if a sale doesn’t happen.
I, too, produce videos that may not always perform well, but I do them out of passion and a desire to share knowledge. If I had Meghan Markle’s resources, I would explore various content avenues, from history to cooking shows, driven by genuine interest rather than profit alone.
Ultimately, Megan’s approach seems to be about making money rather than creating value or connecting with her audience. If she started engaging more with her customers and showing genuine passion for her brand, I’d gladly reconsider my critique. But as it stands, American Riviera Orchard appears to be driven by profit rather than genuine connection.
