As California battles devastating wildfires that have left communities in ruins, Prince Harry and Meghan Markle have once again found themselves in the spotlight—but not in a way they might have hoped. Their recent visit to a disaster zone has sparked widespread criticism, with actress Justine Bateman among the voices calling out what many are labeling a poorly executed PR stunt.
In a scene that felt more choreographed than compassionate, the Duke and Duchess of Sussex were photographed at the disaster site, seemingly offering their support by handing out food parcels and meeting with local officials. Meghan’s casual outfit—a baseball cap and mask—looked carefully selected to exude relatability, but critics argue it only reinforced the perception of an orchestrated photo opportunity.
Hollywood actress and local resident Justine Bateman didn’t hold back, referring to the couple as “disaster tourists” and likening their visit to ambulance chasing. Her remarks have resonated with many, particularly those who feel the couple’s actions were less about genuine support and more about maintaining relevance amid declining popularity in Hollywood.
Bateman’s critique highlights a growing sentiment among critics and observers: the Sussexes’ repeated reliance on public appearances that seem to prioritize optics over genuine aid.
In response to the backlash, a source close to Harry and Meghan told media outlets that the criticism was “offensive” and that the couple’s “hearts are completely broken” over the lives lost. However, skeptics weren’t convinced, pointing out that their visit appeared fleeting and lacked substantial contributions, such as bringing supplies or spending significant time aiding those affected.
Critics have also noted that while the couple’s visit earned them staged praise from officials like the Pasadena mayor, the underlying message felt hollow. Many have compared their approach to the efforts of other public figures who have offered meaningful assistance without seeking publicity.
Adding to the controversy, the couple’s upcoming Netflix series, With Love, Meghan, has been delayed. Officially, the postponement is “out of respect” for wildfire victims, but critics suggest it’s a strategic move to mitigate the backlash already brewing over the show’s concept. The series, which reportedly showcases Meghan’s return to her lifestyle blogging roots, has been met with skepticism for its perceived disconnect from everyday realities.
Set in their opulent Montecito estate, the show features Meghan as a domestic lifestyle guru—a stark contrast to the struggles faced by many viewers in today’s challenging economy.
The Sussexes’ struggles to maintain relevance in Hollywood have been evident. Once expected to be the next big thing, their media deals are reportedly faltering, and their circle of support seems to be shrinking. With the loss of their Spotify deal and diminishing influence in the entertainment industry, their latest moves are seen by some as increasingly desperate.
Observers have drawn sharp contrasts between the Sussexes and working royals like Prince William and Princess Catherine. While William and Catherine’s charitable work is often described as meaningful and impactful, Harry and Meghan’s efforts are seen by many as superficial.
This shift in public perception has been particularly striking for Harry, who was once celebrated for his genuine commitment to charitable causes. Critics lament that he now appears to play a supporting role in Meghan’s quest for attention and relevance.
As their Netflix show faces mounting scrutiny and their public appearances continue to attract controversy, the couple’s future in Hollywood remains uncertain. Will they pivot toward more meaningful endeavors, or will they double down on the strategies that have drawn so much criticism?
One thing is clear: public patience with the Sussexes’ PR efforts is wearing thin, and their actions will be watched closely in the months to come.
