Remember her failed American Riviera Orchard venture? Well, apparently, that sinking ship wasn’t enough of a lesson. Now, she’s trying to trademark As Ever. Yes, you heard that right—just two simple words that people use every day. And guess who’s not happy about it? Our beloved Royal commentator, Neil Sean, who’s been using this signature sign-off in his videos for ages.
After the American Riviera Orchard disaster—which, let’s be honest, was doomed from the start—Meghan has been quietly plotting her next move. She’s been signing off her Instagram posts with As Ever, M. Very strategic, very calculated, very Meghan. But here’s where it gets interesting. She filed for this trademark in mid-2024, right around the time her AR brand was starting to face serious problems.
What really gets me is the sheer range of products she’s trying to slap this As Ever brand on. We’re talking everything from jams and jellies to cookware and table linens. It’s like she’s trying to build her own Martha Stewart empire—except Martha actually earned her reputation through years of hard work and genuine expertise.
The trademark application hasn’t even been assigned to an examiner yet, but already, there are potential issues popping up. Think about it: As Ever is about as generic as it gets. It’s like trying to trademark Sincerely or Best Wishes. The audacity! And here’s what really makes me chuckle: the timing of it all. She filed for As Ever while American Riviera Orchard was still warm in the grave. Talk about not letting the grass grow under your feet. It’s classic Meghan—always having a backup plan, always scheming for the next big thing.
Let’s not forget how this fits into the bigger picture of her pattern of behavior. Remember when she tried to distance herself from the Royal Family while simultaneously trying to profit from the connection? Or how about all those Netflix deals that promised so much but delivered… well, you all know how that turned out.
Meanwhile, Catherine and William continue to demonstrate what real Royal service looks like. They’re out there doing the real work—supporting causes, representing the monarchy with dignity and grace. No trademark battles, no desperate grabs for attention—just genuine dedication to duty. The contrast couldn’t be more stark.
While Catherine focuses on her important early years work and supporting the King during his health challenges, Meghan’s busy trying to trademark common phrases. It really shows you where different people’s priorities lie, doesn’t it?
Speaking of the legal side, let’s get into the nitty-gritty. The trademark issue isn’t as straightforward as you might think. Companies like Apple and Shell have shown that you can trademark common words, but there’s a catch: it needs to be for specific categories of goods and services. The problem for Meghan is that she’s trying to trademark As Ever for such a broad range of products that she’s bound to run into conflicts with existing businesses.
The reaction from the public to this latest move has been telling. Social media is ablaze with comments from people who see right through it. They remember how Neil Sean has been using As Ever in his sign-offs for years. They see the pattern of behavior—the constant rebranding, the desperate attempts to stay relevant, the seemingly endless commercial ventures.
And here’s what really gets me: the timing of these trademark applications. She filed for As Ever in mid-2024, right when American Riviera Orchard was starting to face serious problems. It’s like she can’t even wait for one venture to properly fail before launching into the next one. It’s exhausting just watching it all unfold.
The contrast between this commercial circus and the dignity of the working Royals couldn’t be more stark. While Meghan’s out there trying to trademark common phrases, Catherine is focusing on her recovery and her family, showing true grace under pressure. While Meghan’s plotting her next business venture, William continues his father’s environmental legacy with genuine passion and commitment.
And poor Harry. Remember when he was the cheeky, charming prince who did so much good with his military service and charity work? Now, he’s just there in the background while all this plays out. It’s like watching a Shakespearean tragedy unfold in real time.
Looking ahead, it’s hard to predict how this will all play out. Will the trademark be approved? Will there be objections? Will this be another American Riviera Orchard situation? One thing’s for sure: it’s going to be interesting to watch it all unfold.
