With just seven days left until the debut of Meghan Markle’s much-talked-about (and much-mocked) cooking show—which, by the way, reportedly features no actual cooking—we’re now learning that her trademark filings have expanded yet again. This time, she’s added “mixes for bakery goods” to her ever-growing list of potential products under her As Ever brand.
It seems Meghan is throwing everything against the wall, hoping something will stick. But here’s the problem: unless she has no real plans for any of these products to actually materialize, this whole endeavor feels less like a savvy business move and more like a poorly constructed illusion. And let’s be honest, we all know Meghan’s track record when it comes to follow-through.
The latest trademark filings include cookie mixes, biscuit mixes, and crepe mixes. But here’s the kicker: how do these fit into her existing product line? Are they supposed to pair with the jam that hasn’t even started production yet? Or maybe that raspberry spread she mentioned on her infamous vision board? None of this makes sense.
If Meghan were focusing on one product and building a cohesive brand around it, that would be one thing. But instead, we’ve heard about everything under the sun—napkins, forks, utensils, and now bakery mixes. At this point, I’m surprised she hasn’t trademarked dish soap or even a plunger. After all, what’s a feminist lifestyle brand without a nod to household chores?
The new trademark filings were made under two different As Ever fonts, which, to her credit, shows she’s at least trying to appear strategic. But let’s be real: Meghan knows what she’s doing—she’s just really bad at it. The As Ever brand name itself is laughable. Who comes up with something so generic and uninspired? Only Meghan.
And let’s not forget her original attempt: American Riviera Orchard. That name was so absurd it almost felt like a parody. Honestly, I’m a little disappointed it didn’t make it to market. Can you imagine seeing “American Riviera Orchard” on a jar of overpriced jam? It would’ve been comedy gold.
The real issue here is Meghan’s complete lack of focus. Instead of honing in on one product and building a brand around it, she’s scattering her efforts across a dozen half-baked ideas. It’s like she’s playing a game of business bingo, randomly picking products out of a hat and hoping one of them will hit.
This approach not only dilutes her brand but also makes it clear that she’s more interested in creating the illusion of a business empire than actually building one. And let’s be honest, this isn’t the first time we’ve seen this pattern. From her failed Spotify deal to her underwhelming Netflix projects, Meghan’s career post-royalty has been a series of overhyped announcements followed by underwhelming results.
What’s particularly frustrating is that Meghan had a real opportunity to create something meaningful. As a self-proclaimed feminist, she could’ve built a brand that empowers women, promotes sustainability, or offers innovative solutions for modern living. Instead, we’re getting cookie mixes and jam.
Even her attempt at a feminist narrative—like her infamous dish soap story—feels forced and out of touch. If she really wanted to connect with her audience, she’d focus on creating products that align with her stated values. But instead, we’re left with a jumble of random ideas that lack any real substance.
At the end of the day, Meghan’s latest trademark moves are just another chapter in her ongoing saga of trying—and failing—to establish herself as a serious businesswoman. Whether it’s bakery mixes, jam, or dish soap, the common thread is clear: a lack of vision, focus, and authenticity.
As we count down the days to her cooking show debut, one thing is certain: Meghan Markle’s brand is less about innovation and more about desperation. And until she figures out who she really wants to be in the business world, she’ll continue to throw everything at the wall, hoping something—anything—will stick.
