Meghan Markle Responds to Backlash Over Lifestyle Brand Rebranding to 'As Ever'
Meghan Markle has made a significant move on her Instagram account following growing criticism surrounding the rebranding of her lifestyle venture, As Ever. The Duchess of Sussex recently unveiled the new name for her brand, previously known as American Riviera Orchard, through a casual selfie-style video on her official Instagram page. However, the announcement has sparked controversy, with accusations of logo plagiarism adding fuel to the fire.
The backlash began when Francisca Mora Veny, the mayor of Porreres, a town in Majorca, accused Meghan of copying their coat of arms logo for her brand. The allegations quickly gained traction, putting the Duchess under scrutiny. In response to the mounting criticism, Meghan appears to have taken a subtle yet strategic step by following the official As Ever Instagram page from her personal account. This move signals her commitment to the brand despite the controversy.
On February 18, Meghan shared a heartfelt statement about the new chapter in her life, describing As Ever as a reflection of her "love language." She wrote, "Beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday." The Duchess also expressed her excitement about the upcoming launch, promising to share behind-the-scenes glimpses with her followers.
"I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love," her statement concluded.
While Meghan’s rebranding aims to highlight her passion for a wholesome, intentional lifestyle, the accusations of logo copying have cast a shadow over the launch. The controversy has sparked debates about originality and authenticity, with critics questioning whether the brand’s identity aligns with its stated values.
As the Duchess navigates this challenging phase, her decision to engage directly with the As Ever Instagram page suggests she is determined to move forward despite the backlash. Whether this strategy will help her regain public trust remains to be seen, but one thing is clear: Meghan Markle is not shying away from the spotlight as she embarks on this new entrepreneurial journey.
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