Bethany Frankel, a true Hollywood insider who actually understands the entertainment industry, just said about the Duchess of Delusion. And let me tell you, she hit the nail right on the head with her assessment.
For those who might not know, Bethany Frankel isn’t just any celebrity—she’s a self-made businesswoman and reality TV star who built something real, unlike some people we know who simply married into fame. When Bethany speaks about branding and public image, she knows exactly what she’s talking about. And what she said about Meghan? Oh my goodness, it’s everything we’ve been saying all along.
Bethany pointed out that Meghan “can’t win for losing” because there’s a lack of identity and understanding as to exactly who she is to the audience. Let that sink in for a moment. This is coming from someone who understands the entertainment industry inside and out. Isn’t it fascinating how someone who spent their entire adult life trying to be famous still hasn’t managed to figure out who they actually are?
We’ve seen Meghan try on so many different personas: the humanitarian, the royal, the victim, the lifestyle guru. And none of them seem to stick. Why? Because they’re all as fake as her constant claims about privacy while chasing the spotlight.
Let’s talk about her latest rebrand attempt, As Ever. First of all, can we just take a moment to appreciate the absolute desperation in changing your brand name after already announcing it? She went from American Riviera Orchard to As Ever because, according to her, the first name was too limiting. But let’s be real—it’s because it didn’t get the reaction she wanted.
And that Instagram announcement? Oh my goodness, the staged authenticity is enough to make anyone cringe. Having Harry behind the camera saying, “It’s recording,” we’re supposed to believe this was some casual, spontaneous moment? Please. Everything about this woman is calculated down to the last detail.
The explanation for the name change is particularly telling. She claims As Ever means “as it’s always been.” But here’s the thing: What exactly has always been with Meghan Markle? The only consistent thing about her is her inconsistency. She’s changed her personality more times than she’s changed her PR teams.
As one insider said, “Nobody knows who she really is.” Isn’t that just perfect? Even people in Hollywood, who are used to dealing with fake personas and manufactured images, can’t figure out who the real Meghan Markle is. Because there isn’t one. She’s whatever she thinks will get her the most attention at any given moment.
And can we talk about this upcoming Netflix series, With Love, Meghan? The title alone tells you everything you need to know about her narcissism. It’s not about telling important stories or highlighting causes—it’s about Meghan, Meghan, Meghan. As always.
This is such a stark contrast to how our beloved Catherine, Princess of Wales, handles her public image. Catherine has never needed to find her identity because she’s always been authentically herself. She didn’t come into the royal family trying to change everything overnight. She didn’t need to announce her every move on Instagram. She simply got on with the job, supported her husband, and served the people with grace and dignity.
The timing of all this is particularly interesting, isn’t it? While the real royals are dealing with genuine challenges—King Charles and Princess Catherine’s health issues—here’s Meghan trying to launch yet another commercial venture. The contrast in priorities couldn’t be clearer.
Let’s examine what another insider said about Meghan’s public image being “more a creation of external expectations than of her own making.” This is actually quite revealing, but not in the way they probably intended. It’s true that Meghan’s image has been created by external expectations, but those expectations were entirely of her own making.
Remember how she claimed she knew nothing about the royal family before meeting Harry? Remember how she said she never Googled him, and then we found out about her old blog posts about Kate’s wedding and her photos outside Buckingham Palace as a tourist? She’s been crafting this narrative from day one, but she’s so bad at keeping her stories straight that it all falls apart under the slightest scrutiny.
And now, she’s trying to pivot back to being “just Meghan.” But which Meghan is that, exactly? The yacht girl? The briefcase girl from Deal or No Deal? The cable TV actress? The humanitarian? The royal? The victim? The lifestyle guru? She’s tried on so many personas that even she probably doesn’t know who she is anymore.
This new Netflix series is particularly interesting timing, isn’t it? Just as the palace begins to shift focus toward the next generation—with William and Catherine’s children taking on more visible roles—suddenly Meghan needs to remind everyone she exists. The desperation is palpable.
Let’s talk about that Instagram video for a moment. The fact that they felt the need to stage Harry being behind the camera, making it seem all casual and intimate, just shows how calculated everything is. Nothing about this woman is authentic. Everything is staged for maximum impact.
And speaking of staging—spring 2025 for the brand launch? Really? She needs over a year to prepare for launching a lifestyle brand? Or is it more likely that she’s hoping all the current drama will have died down by then, and people will have forgotten about all her previous failures and lies?
The way she’s handling this whole rebrand is actually quite telling about her character. Instead of admitting that the first brand name wasn’t working, she’s trying to spin it as some kind of strategic evolution. This is exactly what she did with the royal family. Instead of admitting she couldn’t handle the responsibility and discipline required, she spun this elaborate victim narrative.
What’s particularly fascinating is how she seems to think that constantly changing her identity somehow makes her more authentic. It’s like she’s read too many marketing books about pivoting and evolving but doesn’t understand that successful brands need a core identity to pivot from.
As we wrap up this discussion, I want you all to think about something: Why do you think Meghan keeps having to reinvent herself? Why can’t she seem to find an identity that sticks? Because, as Bethany Frankel so perfectly pointed out, you can’t build a successful brand when you don’t know who you are.
