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Meghan Markle’s ‘As Ever’ Spirals Out of Control—Branding Crisis Unfolds

Meghan Markle’s ‘As Ever’ Spirals Out of Control—Branding Crisis Unfolds

Meghan Markle’s latest attempt to rebrand herself has turned into an embarrassing spectacle, and it’s even worse than her American Riviera Orchard launch—if that’s even possible. This new venture, As Ever, is another sloppy, unprepared, and chaotic mess. But then again, we’re talking about Meghan Markle, so should we really expect anything less?

Couple this with her awkward and cringey return to social media as an Instagram influencer, and it’s clear that Meghan is spiraling faster than the mockingbirds on her stolen logo. The world is getting a front-row seat to her desperate, manic behavior. Quick, someone check on Ashley Hansen—this is going to be a bumpy ride.

With just two weeks to go before her upcoming cooking show, With Love, Megan, debuts on Netflix, the streaming giant has remained eerily silent. There hasn’t even been a mention of her new brand, As Ever. This silence is deafening, especially considering the chaos surrounding Meghan’s latest rebranding efforts.

Meghan Markle is truly the gift that keeps on giving. She’s like Christmas morning, Kwanzaa, and Hanukkah all rolled into one. This is a woman who could literally teach a masterclass on how not to start a business. After the disastrous pre-launch of American Riviera Orchard (RIP), Meghan has decided to double down and relaunch with a brand-new brand that’s somehow even worse than the first.

This is a woman who never learns—it’s her superpower. Now, she’s back on Instagram, trying to reinvent herself as an influencer. On a worldwide stage, she’s letting everyone know: “I’m a mom, I’m a hugger, and now I’m a plagiarizer.”

We’ve all known that Meghan has a habit of borrowing—or outright stealing—ideas from others. From Princess Angela of Liechtenstein accusing her of copying her wedding dress to her obsession with Catherine, Princess of Wales, Meghan has a long history of imitation.

Now, she’s facing backlash for plagiarizing her logo from a small town in Spain. The town’s mayor has even come forward, stating that they’re too poor to sue Meghan for plagiarism and are simply hoping she’ll change the logo. The emblem in question is their traditional coat of arms, dating back to 1370. But let’s be real—Meghan Markle isn’t known for backing down.

What’s interesting is Netflix’s silence in all of this. Not a peep about As Ever or With Love, Megan. It’s almost as if they’re distancing themselves from the chaos. Rumor has it that Netflix has taken over production of Meghan’s products, meaning they’re likely footing the bill. This could explain why Meghan is only getting a small percentage of the profits.

Meghan recently dropped a cringey video on Instagram, and while many have already dissected it, there’s still a lot to unpack. In the video, Prince Harry makes a cameo as her cameraman, a clear attempt to remind the world that they’re still married and still a team. But let’s be honest—Harry’s presence is the only reason people still care about Meghan. Without him, she’s just a subpar actress whose career was on the decline before she married into royalty.

The video is a chaotic mess, with Meghan rambling about her new brand and cooking show. She talks about how American Riviera Orchard limited her to products made in California, so she rebranded to As Ever to allow for manufacturing outside the state. Translation: she’s private-labeling products from Mexico, China, or wherever she can get them cheapest.

Meghan’s Instagram mood board is another head-scratcher. It’s a chaotic mix of Pinterest quotes, old photos from her blog The Tig, and random food pictures. There’s no mention of her kids or Harry—just Meghan, food, and a lot of positive platitudes.

One particularly bizarre quote reads: “You can’t make everybody happy. You are not a jar of Nutella.” Another says: “I love you with all of my butt. I would say my heart, but my butt is bigger.” Is this supposed to be inspiring? It’s like Meghan threw together a bunch of random thoughts and called it a mood board.

Meghan’s rebranding efforts are a disaster, and Netflix’s silence only adds to the chaos. With her cooking show set to debut in two weeks, it’s unclear whether As Ever will even make it to the shelves. The lack of marketing and the ongoing plagiarism scandal are not helping her case.

What’s truly baffling is why Meghan didn’t just resurrect The Tig. She already had the trademark and a following. Instead, she’s gone through two failed rebrands and is now facing backlash for stealing a small town’s emblem.

Meghan Markle’s rebranding efforts are a masterclass in what not to do. From plagiarism to chaotic launches, she’s proving once again that she’s her own worst enemy. Netflix’s silence speaks volumes, and the world is watching to see how this all unfolds.

What do you think about Meghan’s latest rebranding disaster? Let us know in the comments below.

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